Johanna Ehses

Sep 19, 2023 | morethandigital.info | Johanna Ehses

This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help. In times of a shortage of skilled workers, a strong and authentic employer brand is more important than ever. With a clear employer brand, more qualified candidates apply, employees are more motivated and retention decreases.

Aug 22, 2023 | morethandigital.info | Johanna Ehses

In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data. The ideal basis for business-relevant decisions is data. Data can be used to support employer branding and to attract and retain talent – because deciding what, how and where to communicate is more difficult today than ever before.

Mar 21, 2023 | morethandigital.info | Johanna Ehses

In unserer diverser werdenden Gesellschaft gewinnt die Verwendung von inklusiver und gendergerechter Sprache zunehmend an Bedeutung. Auch Unternehmen müssen sich informieren und sicherstellen, dass ihre Sprachverwendung angemessen ist. Insbesondere die HR- und Marketingabteilungen spielen dabei eine wichtige Rolle, da sie sowohl intern als auch extern kommunizieren.

Mar 13, 2023 | morethandigital.info | Johanna Ehses

This article is about the remote work offered by companies. We look at the topic from different angles and show why more and more companies are opting for remote work, based on studies. Learn how remote work influences employer attractiveness and what framework conditions need to be created in order to successfully switch to remote work. I’ll also give you an insight into a variant that will be used by many companies in 2023.

Jan 17, 2023 | morethandigital.info | Johanna Ehses

This article is about corporate influencers in employer branding – in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article. Corporate influencer – the social seller of your employer’s brandYou are a corporate influencer if you, as an employee, support the operational goals of your company on social media (Sturmer, M. 2019).