John Elsasser
Editor in Chief at PRSA Strategies & Tactics
I'm the publications director of PRSA and the editor-in-chief of their award-winning Strategies & Tactics. Don't like to leave the island of Manhattan.
Articles
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1 month ago |
prsa.org | John Elsasser
Strategies & Tactics spoke with three executive committee members of PRSA’s Employee Communications Section to learn about the latest developments in this sector. Brad Belote, APRSenior Manager, Internal CommunicationsPlanet Fitness Karli R.
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2 months ago |
prsa.org | John Elsasser
Lori Croy, APR, is leading PRSA's latest Certificate Program — Public Affairs: Practical Skills for Communicators. Saver-rate registrations ends Feb. 12. Details here. For Lori Croy, APR, her family has provided the communicator with a limitless supply of stories. With six children and 13 grandchildren, Croy has a lot to work with. She has written two books for kids, “The Hole Story” and its sequel, “The Whole Dollar.” Croy has more books on the way.
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Nov 15, 2024 |
prsay.prsa.org | John Elsasser
Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Morning TV news shows blend hard news, entertainment and lifestyle content. How do you balance these elements while ensuring the integrity of the broadcast?
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Nov 8, 2024 |
prsay.prsa.org | John Elsasser
Lauren Berger is the CEO and founder of both CareerQueen.com and InternQueen.com, reaching nearly 10 million people and connecting them with their dream careers. On Oct. 15, she presented a student workshop titled “Marketing Yourself as a Content Creator” during PRSSA’s ICON 2024 in Anaheim, Calif. Before her session, she talked with PRsay about being a content creator and working with brands as an influencer. You’ve built two successful platforms, Career Queen and Intern Queen.
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Oct 30, 2024 |
prsay.prsa.org | John Elsasser
Are you curious about how brands connect with influencers and build relationships that drive real results? Nicole Dye-Anderson, senior vice president and head of media relations, experiential, and influencer strategy at Wells Fargo, brings over 20 years of experience to the conversation. From entertainment to financial services, she has been at the forefront of high-profile communications, crafting influencer strategies that lead to impactful coverage and outcomes.
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In our February issue of @PRSAtactics, Lori Croy, APR, also shares some insightful writing wisdom & thoughts on avoiding jargon. Read our Q&A here: https://t.co/DIQAbMn8YX
🌟 Set yourself up for success in public affairs and government communications! "I am excited to lead this six-week course, full of important insights to help you hone your skills as a public affairs officer," says the program's lead presenter Lori Croy. https://t.co/Xxswh5MbHH https://t.co/kL3vGMpe2e
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