John Jantsch
Blogger and Podcast Host at Duct Tape Marketing Podcast
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, and The Ultimate Marketing Engine
Articles
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1 month ago |
ducttapemarketing.com | John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Bruce Clay, widely regarded as the “Father of SEO.” With a career spanning nearly three decades, Bruce has witnessed every major shift in search engine optimization—from the early days of simple keyword ranking to today’s AI-driven landscape. During our conversation, Bruce shared powerful insights into how Google ranking, AI-generated content, and SEO strategy are evolving in 2025.
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1 month ago |
ducttapemarketing.com | John Jantsch
John Jantsch (00:00.981)Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Jim Squires. He's a Reddit's EVP of business marketing and growth. He oversees the strategy and expansion behind Reddit's marketing efforts as they relate to our growing advertiser base. So their growing advertiser base is probably what I should have said. Jim, welcome to the show. Jim Squires (00:23.662)Hi John, it's great to be here.
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1 month ago |
ducttapemarketing.com | John Jantsch
John Jantsch (00:00.972)Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Rand Fishkin. He's a co-founder and CEO of Spark Toro, an audience research software company and indie game developer at Snack Bar Studio.
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2 months ago |
ducttapemarketing.com | John Jantsch
John Jantsch (00:00.866)Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and no guest today, just me, solo show. Those of you out in TV land, see I've got my DTM hat wearing just for this solo show. So what are we gonna talk about today? Remember when I was a little kid, I went to the circus, probably many of you did as well. I think they still have it around. Anyway. They had the elephants and the trapeze and all that stuff, right?
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2 months ago |
ducttapemarketing.com | John Jantsch
Sara Nay (00:01.592)Hello and welcome to another episode of the duct tape marketing podcast. This is Sara Nay and today I'm stepping in as host for John Jantsch. And we're actually doing a ladies takeover of the show because I have Jane McCarthy as my guest. Really excited to talk to you, Jane. Jane is a brand strategist who has worked with clients such as Sweet Tart, Southern California Edison and Pilot Pen. She is the author of the goddess guide to branding.
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Your brand isn’t just for customers it’s for potential employees too. Gen Z is scanning your vibe before they apply. If you’re not showing up with clarity and authenticity, they’ll scroll on. Hear more from my chat with Len Silverman: https://t.co/S9FlF2b1IZ https://t.co/37x5r9cALX
Innovation isn’t invention — it’s recombination. Your background is raw material for your next big idea. I asked Lori Rosenkopf how mixing experiences creates real value. 📌 Listen here: https://t.co/jbV8fowzli https://t.co/C9kB4eDhtK
“AI-generated pages are always last among equals.” I asked Bruce Clay what Google really wants in SEO today. Turns out, it’s not about content quantity — it’s about human creativity, context, and usefulness. Full episode: https://t.co/w83urPxWeu Thanks to our sponsor @Adcritter https://t.co/wglez51U8l