John Marsden

Nov 27, 2024 | campaignjapan.com | John Marsden

* 自動翻訳した記事に、編集を加えています。 「従来型のエージェンシーモデルはすでに崩壊している」 −− マーケターなら誰もがこうした嘆きを聞いたことがあろう。残念ながらこれは現実であり、我々は皆、その被害者である。このモデルに勝者はほぼいない。そして悲しいことに、最も大きな打撃を受けるのは、マーケティングという絶え間なく回転するマシンの歯車を動かす人間なのだ。 ここで1つの疑問が生まれる。我々は今、ブランドが本当に必要としているものを提供しているのだろうか。 私の考えはこうだ。ブランドは変化するニーズに合ったオーダーメイドのソリューションを必要としている。だが、現在のシステムでは必ずしもそれが満たされているわけではない。 解決すべき課題 長年にわたり、様々な分野のエキスパートはジェネラリスト（幅広い知識や技能を持つ人物）としてクライアントに売り込まれてきた。このやり方はクライアントに提供するサービスの質という点で、2つのデメリットがある。...

Nov 20, 2024 | campaignasia.com | John Marsden

“The traditional agency model is broken.” Every marketer has heard some variation of this lament, but what's worse is that it’s a reality we’ve all been victims of. There are few winners in this traditional model. Sadly, the ones who bear the brunt of this flawed system are the talents who drive the churn of this unceasing machine that is marketing. Which begs the question: Are we delivering what brands need today?

Apr 19, 2024 | goldcoastbulletin.com.au | Heather Sheard |Ruth Lee |John Marsden |Justin Lees

Word of mouth; on the page; in your podcasts; on the screen. Stories, more than anything else, keep Australia’s Anzac tradition alive, evolving ... and real. The tale that began at Gallipoli in 1915 has grown with our country to encompass many more campaigns and conflicts; and the experiences of diverse men, women and children at home and overseas.

Sep 18, 2023 | blogarama.com | John Marsden |Shaun Tan

Shaun Tan was born in Australia in 1973. He is a painter, illustrator, writer, and filmmaker, best known for his picture books for which he has received numerous awards. Tan embraces the picture book as a genre not just for children but ideal for older readers as well. For him, the illustrations are the main texts of the stories. His books play with how text and image can run parallel and interact with each other across a gap.

Jul 24, 2023 | onlinelibrary.wiley.com | Keith Humphreys |Rob Calder |John Marsden |Ed Day

A peer reviewer of a submitted paper on methadone maintenance states that she avoids the author’s term ‘opioid agonist therapy’ because new patients associate it with agony and become less willing to try the medication. She recommends ‘opioid substitution therapy’ instead. When the author uses this term in a revised submission, a different reviewer says that this term implicitly supports the canard that ‘methadone just substitutes one addiction for another’.