John Moulding

Colchester

Editor-in-Chief at Videonet

Featured in: Favicon

v-net.tv

mediatel.co.uk Favicon

the-media-leader.com Favicon

rapidtvnews.com Favicon

rts.org.uk

Articles

Viewers can move from watching films to inhabiting them, VR innovator claims

1 week ago | uk.themedialeader.com | John Moulding

Hollywood studios are preparing to dive into their recent archives and reimagine scenes from some of their best films as fully immersive, 360-degree experiences on virtual-reality (VR) headsets. That is according to Gianluca Meardi, general manager at V-Nova Studios, the company that is making “volumetric” cinematic experiences possible without the motion sickness often associated with VR viewing.
First customers prove market for Synamedia’s groundbreaking STB alternative

1 week ago | uk.themedialeader.com | John Moulding

Synamedia now has two publicly named customers to prove the market potential for its groundbreaking set-top box (STB) alternative, the Senza cloud connector — a $6 (bill of materials) streaming device that removes all application and user experience rendering to the cloud. This thin-client device could broaden the market for pay-TV by enabling small broadband providers to offer a TV package for the first time.
Expanded programmatic capabilities at Sky Media ‘will democratise live sport’

1 week ago | uk.themedialeader.com | John Moulding

Sky Media is providing access to its streamed linear and VOD advertising inventory through a private marketplace (PMP) for the first time, as part of an expanded collaboration with The Trade Desk. The PMP access includes biddable (real-time auctioned) content, covering entertainment and, more dramatically, live sport. The programmatic biddable live sport platform, including football, spans streamed Sky Sports and the TNT Sports app (also represented by Sky Media).
Self-serve will help TV take ad budgets from TikTok and Meta, says RTL AdAlliance

2 weeks ago | uk.themedialeader.com | John Moulding

RTL AdAlliance believes its new AdManager self-serve platform will benefit advertisers of all sizes, lowering the barriers to TV advertising for small and medium companies and making it easier for international brands to run large-scale campaigns across multiple European markets. In both cases, the ambition is to take budget from the likes of YouTube, TikTok and Meta. AdManager is a good example of how the TV industry is trying to make TV simpler to use for buyers.
Disney boosts ad capabilities across streaming platforms

2 weeks ago | uk.themedialeader.com | John Moulding

Disney Advertising has expanded the availability of key advertising capabilities for its global streaming services and announced that it is extending its strategic relationship with Magnite to increase access to global inventory. Advertisers can now access live biddable inventory in the US across Disney+, Hulu and ESPN, available through the Disney Ad Server.
Implications of Dazn’s landmark Foxtel acquisition

2 weeks ago | uk.themedialeader.com | John Moulding

AnalysisLast week, global sports streaming service Dazn completed its acquisition of Foxtel Group, one of Australia’s media powerhouses that owns a classic pay-TV operation and leading local subscription VODs including the sports-focused Kayo Sports and entertainment-focused Binge. The deal immediately makes Dazn the largest investor in sports rights in Australia, according to Danni Moore, senior analyst at Ampere Analysis.
5 global streamer pivots taking TV back to the future

2 weeks ago | uk.themedialeader.com | John Moulding

For the first time in a decade, global streamers — covering major subscription VODs (SVODs) and studio direct-to-consumer (D2C) services — have stopped inventing business and content distribution models. Instead, they are drawing on approaches that proved successful before they disrupted the TV universe. As independent analyst Ben Keen noted recently, they are drawing on refreshed versions of business models that worked in the past.
Direct Line Group on using TV as a full-funnel medium

3 weeks ago | uk.themedialeader.com | John Moulding

Direct Line Group, one of the leading insurance companies in the UK (with brands including Direct Line, Churchill and Green Flag), uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention. In this interview, Sam Taylor, its head of customer marketing, explains how he and his team are pushing the envelope with data-driven AV marketing.
FC Barcelona uses FAST to grow and monetise audiences worldwide

3 weeks ago | uk.themedialeader.com | John Moulding

Credit: FC Barcelona FC Barcelona is capitalising on the growing interest in free ad-supported streaming TV (FAST) channels to expand its brand presence and monetise its video content through advertising, including targeted ads. The Spanish football club has officially launched the Top Barça linear streaming channel in two versions — Spanish and English — using the Amagi Now cloud media platform. FC Barcelona announced Top Barça in October 2024 with the promise of 24/7 programming.
Comcast Media360 aims to help TV break free of legacy siloes

3 weeks ago | uk.themedialeader.com | John Moulding

Comcast Technology Solutions (CTS) has launched a centralised VOD management and distribution service for premium content providers and made this part of a new 24/7 managed service offer called Comcast Media360, which also encompasses origination and video service backend capabilities.