Articles
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3 weeks ago |
uk.themedialeader.com | John Moulding
The Gracenote 2025 Contextual Advertising Report, just published, highlights the value of descriptive programme metadata for contextual CTV advertising. It highlights how one WNBA (Women’s National Basketball Association) live sports event in the US successfully differentiated itself to programmatic buyers from 25+ other live sports events played at the same time.
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3 weeks ago |
uk.themedialeader.com | John Moulding
“Big media” brands like Universal Studios, Disney and Warner Bros Discovery “could, and likely would be, the world’s biggest creators” if they used YouTube the way today’s creators and YouTube-native brands do. This is according to media commentator and analyst Evan Shapiro, who reckoned “big media” needs to move beyond using YouTube as a place to host trailers and promotional videos and instead fully embrace the platform.
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1 month ago |
uk.themedialeader.com | John Moulding
Roku is one of several TV operating system (OS) providers that believes it can grow share of time with consumers as a next-generation aggregator in an increasingly diverse premium video ecosystem. With a strong focus on providing the OS and user experience on smart TVs, moving beyond its device heritage in high-quality streaming sticks and pucks, the company is working to surface content outside apps so that users do not have to go in and out of them to find content.
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1 month ago |
uk.themedialeader.com | John Moulding
Amazon Ads is confident that it can help grow the total premium video advertising ecosystem in Australia by winning budget for TV that was destined for other places. Asked whether Prime Video was fighting for the same total advertiser demand alongside existing ad-supported broadcasters or streamers, Willie Pang, general manager at Amazon Ads, said the company can increase demand.
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1 month ago |
uk.themedialeader.com | John Moulding
Two of Australia’s leading commercial broadcasters, Nine and Seven, have both declared that the arrival of global subscription VOD (SVOD) streaming services with ad tiers — which nominally represent new competition for adspend — are good for business. Nick Young, commercial director for digital at Nine, said recently: “It has been the best thing ever for our category [TV], because it has put the focus on premium long-form entertainment.
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