John Newton

2 days ago | campaignlive.com | John Newton

New influencer partnerships and greater financial support for the Rest & Recover Fund are highlights this year of the Theraflu initiative. We are firmly in the throes of seasonal allergy season, which came after a record-breaking flu season. Not since the 2009-10 H1N1 flu outbreak has the U.S. been affected by influenza and much attention has already been directed towards the upcoming fall season. Amid all of this, Haleon wants consumers to feel as ready as possible.

2 weeks ago | campaignlive.com | John Newton

The Ad Council, the Alzheimer’s Association and VML focused the project on Black Americans, who are nearly twice as likely to develop Alzheimer’s disease and other dementias. A recently released spot from the Ad Council spans decades of time and manages to tell a complex family story — complete with a look at the pain caused by Alzheimer’s disease — in a minute. In the short film, the protagonist, Derrick, grows up as a child helping his mother set the table.

3 weeks ago | campaignlive.com | John Newton

The partnership, now in its second year, features a limited-edition T-shirt and the Body Check Cup in order to encourage more cancer screenings. The Stanley Cup Playoffs are underway, which means hockey fans will be glued to their TVs for the next two months watching all the action unfold. As it pertains to AstraZeneca, the British pharma giant is hoping the excitement around the hockey matches will also lead to increased awareness about the importance of getting screened for cancer.

4 weeks ago | ca.style.yahoo.com | Klara Glowczewska |John Newton

A classic, of course, is something that has stood the test of time. The hotels in T&C's eighth annual Hotel Awards may have opened only in the past year, but so impressed were we that we're giving them their shout-outs now. (When you go, you'll see why.) See below for the methodology behind this list of 47 winners—which also includes old classics recently reborn—and the names of the travel advisors who helped us scour the world for the best of what's new now.

4 weeks ago | ca.style.yahoo.com | Klara Glowczewska |John Newton

A classic, of course, is something that has stood the test of time. The hotels in T&C's eighth annual Hotel Awards may have opened only in the past year, but so impressed were we that we're giving them their shout-outs now. (When you go, you'll see why.) See below for the methodology behind this list of 47 winners—which also includes old classics recently reborn—and the names of the travel advisors who helped us scour the world for the best of what's new now.