
John Tschohl
Contributor at Freelance
The Guru of Customer Service by USA Today and Time Magazine. Helping companies create a service culture for over 47 years through programs, seminars, and books.
Articles
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3 weeks ago |
franchising.com | John Tschohl
Attracting customers is relatively easy. Advertising that announces that you have quality products and good prices will do that—once. The problem is this: How do you keep those customers from leaving you? Most businesses don't have a clue, so they continue to spend huge amounts of money to draw customers through their doors but do nothing to keep them coming back. Let me give you an example of a company that drove my friend Jeannie away.
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1 month ago |
customerservicemanager.com | John Tschohl
Attracting customers is relatively easy. Advertising that announces that you have quality products and good prices will do that—once. The problem is this: How do you keep those customers from leaving you? Most businesses don’t have a clue, so they continue to spend huge amounts of money to draw customers through their doors but do nothing to keep them coming back. Let me give you an example of a company that drove my friend Jeannie away.
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1 month ago |
trnusa.com | John Tschohl
HIRING AND FIRINGCritical Steps in Building a Successful TeamBy John TschohlWhat are the elements of a successful team? In a nutshell—whether it’s an athletic team, a dance team, or a business team—the critical elements are people who are knowledgeable, committed, dedicated, productive, work well with others, and constantly seek to improve their skills. Hiring the right people and firing the wrong people are equally important.
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1 month ago |
customerservicemanager.com | John Tschohl
John Tschohl, founder and president of the Service Quality Institute, presents his guide to Handling Irate Customers and Difficult Situations Technique card. Not all customers are nice. Strong, assertive people will chew people up and spit them out if your employees are slow, weak, or incompetent. Very few employees know how to handle an irate or difficult customer. Many employees just hang up the phone. In person, they might call the police.
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1 month ago |
franchising.com | John Tschohl
Employee turnover is higher—and more costly—than you think it is. The average turnover per year in the U.S. is 25%. In some industries, such as restaurants, hotels, telecoms, and retail, it can run as high as 50%. The numbers can be staggering. According to the Bureau of Labor Statistics, 3.5 million people quit their jobs in February 2024. If that doesn't scare you, it should. And yet, very few companies know, or measure, the cost of employee turnover.
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