Jon Cappetta

California

VP, Content at High Times

crapulous cultural commentator.

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Articles

The Weirdos State of the Union

May 16, 2024 | hightimes.com | Jon Cappetta

Another year being weird is in the books, and what an eventful one it’s been! From THCa to Schedule III, our community is jumping through as many loopholes as ever, and with just as many doomsayers out there waiting to yuck our yum. It can be both exhausting and exhilarating at the same damn time. As usual though, while the doom & gloom may be great for headlines & clicks, the hearts of the diehards beat on. Our demise is continuously overstated – we’re a resilient kind. We continue to find a way.
Entering The Chambers Project / Experiencing the Godfathers Show

Apr 1, 2024 | hightimes.com | Jon Cappetta

Brian Chambers takes dealing seriously. From humble beginnings flipping packs, to amassing one of the most impressive modern art collections in the world, Chambers has gone from a successful stoner to one of the driving forces in visionary art in under two decades. His latest effort, the Chambers Project, is an 8,000 square foot gallery and community center located about an hour northeast of Sacramento, and it is nothing short of spectacular.
Jon’s Stone-Cold Cop List #48: Americans in Spain

Mar 28, 2024 | hightimes.com | Jon Cappetta

It feels like it’s only been a week since I wrote the last one of these, but March has already come and gone and I haven’t stopped moving long enough to catch my breath. From art shows to weed bros, this month was packed to the gills with fun events (I have a problem overbooking) and we haven’t even gotten into the 4/20 madness yet! Well that’s not entirely true, there’s madness in my inbox, but if I don’t read the pitches it’s like they’re not there, right?
FAQ (to a Culture Writer)

Mar 7, 2024 | hightimes.com | Jon Cappetta

This isn’t what I intended to write this week, but big pieces take time, and deadlines don’t wait, so in an effort to provide as much value to as many of you as possible, I’ve decided to spin up a list of the most frequently asked questions I receive, and their answers from my perspective.
Jon’s Stone-Cold Cop List #47: The Leap List

Feb 29, 2024 | hightimes.com | Jon Cappetta

I know it’s late but how often do you get to drop on a day that occurs only every couple of years? I’ll tell you right now: not often. So here we are. It feels like it has been a far busier Q1 than usual. I’ve been to events up and down the state, and brands everywhere are pulling out all the tricks they’ve got to be seen and smoked out here.
Keeping it 10 | High Times

Jan 27, 2024 | hightimes.com | Jon Cappetta

If you’ve been paying attention to the top-shelf landscape over the past few years, it seems the largest problem plaguing our industry today is consistency. Sure, you can pop off a new cultivar and make some noise for a little while, but maintaining the pressure is difficult, and very few players have managed to stay on top for even a season, let alone a full year. You need to have all your t’s crossed, and your i’s dotted, all the time.
Bad Positioning: Failing from the Start

Jan 25, 2024 | hightimes.com | Jon Cappetta

I’ve said numerous times across my articles and features here that the strength of your flower is the most important factor to succeeding in this industry, and while I still believe that to be true, it seems that some people have taken that to mean it’s the only thing that matters. I feel the need to clarify.
Jon’s Stone-Cold Cop List #46: Smoking the Whole Menu

Jan 23, 2024 | hightimes.com | Jon Cappetta |Byrdseed Genetics

Is it just me, or does 2024 already feel better than 2023 did? Despite it being the slow season just about everywhere, things seem to be advancing at a rapid clip. The general sentiment seems to be positive for the first time I can remember in recent memory. It may be silver and gray in Los Angeles right now, but the energy is high, and I have been, too! I also quit smoking. Not weed, obviously.
Jon’s Stone-Cold Cop List #45: Vices (Miami and Otherwise)

Dec 18, 2023 | hightimes.com | Jon Cappetta

The past few weeks have flown by. I know it hasn’t been a full month since the last one, but we’ve got a lot to talk about. We may be getting into the holiday season, but things don’t seem to be slowing down as much as in years past. That probably has to do with my schedule, but we’ll pretend it’s a worldwide problem. Last week we (Jimi, Matt, Adam & I) were down in Miami for Terp Basel, and my long-awaited first Art Basel experience, which was everything I’d hoped it’d be.
Stop Being Stupid: Learn to Read (the Signs)

Dec 14, 2023 | hightimes.com | Jon Cappetta

*Author’s note: This is a modified version of a presentation I gave last month at Blunt Talks in Los Angeles. The purpose of that talk was to provide tips for those who want to get better at using media to market themselves and their brands, but in my opinion the bigger issue is understanding what and who you can and can not trust as truly objective content.