
Jon Lewis
Freelance Journalist at Sports Media Watch
Writer & Editor at Freelance
Sports media news and information. Run by Jon Lewis.
Articles
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1 day ago |
sportsmediawatch.com | Jon Lewis
The NBA got the finish it needed in Game 1 of the NBA Finals, but it was not enough to keep Pacers-Thunder from opening at a non-COVID low.
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1 day ago |
sportsmediawatch.com | Jon Lewis
TNT Sports is on the verge of getting even more College Football Playoff inventory as part of its sublicensing agreement with ESPN. ESPN and TNT Sports are set to expand their College Football Playoff sublicensing agreement to include one semifinal per year from 2026-28, Ross Dellenger of Yahoo Sports reported Friday.
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1 day ago |
sportsmediawatch.com | Jon Lewis
About 19 months ago, as Major League Baseball set out to begin a Texas Rangers-Arizona Diamondbacks World Series, the data analyst Nate Silver published the following to his social media feed: “This is the least compelling World Series matchup in a long time, maybe ever.”By Silver’s standards, this was an anodyne observation. This is someone whose usual output concerns some of the most controversial issues and people of the day.
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2 days ago |
sportsmediawatch.com | Jon Lewis
The Stanley Cup Final got off to a thrilling start, but the ratings for Game 1 of the Panthers-Oilers rematch were less than stellar. Wednesday’s Panthers-Oilers NHL Stanley Cup Final Game 1 averaged a 1.2 rating and 2.42 million viewers across TNT and truTV, marking the lowest rated and least-watched Game 1 of the Cup Final since the COVID-delayed Canadiens-Lightning on NBCSN in 2021 (0.8, 1.61M).
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2 days ago |
sportsmediawatch.com | Jon Lewis
Four days after the conclusion of its long-running NBA package, TNT Sports shifted gears Wednesday to its second-ever Stanley Cup Final. While the ratings for Panthers-Oilers are unlikely to come anywhere close to the Pacers-Knicks Eastern Conference Finals, owning exclusive rights to an entire major league championship series is a milestone for a cable network — in a way that even a higher-rated conference final cannot match. The end of the NBA does not mean the end of live sports on TNT.
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The bet that NASCAR is making, and I don't think it's crazy given TNF trend, is that over time you will see those older viewers trend toward Prime -- and eventually, you will recover most of them, while building a much stronger young audience.

This has become predictable spin anytime an event moves to a streamer. It’s easy to look younger when you lose 5 older people for every 1 younger viewer you gain. Coke 600 Year-Year 18-54: Gained 147k viewers 55+: Lost 730k

After a one-day delay due to Memorial Day holiday, weekend sports viewership figures are coming out today. See the SMW Sports Ratings Tracker for viewership for playoff games, the big motorsports events and more: https://t.co/r1h3NUoIWM

Towns staying in the game.