Jonah Berger

May 30, 2024 | 0to5.com | Jonah Berger

What We’re Reading: “Contagious: Why Things Catch On” By Jonah Berger Despite being released in 2013, one book that remains at the top of our reading list is “Contagious: Why Things Catch On” by Jonah Berger, a New York Times bestseller that highlights the value of word-of-mouth marketing.

Apr 22, 2024 | hbrfrance.fr | Jonah Berger

Le gouvernement et les organismes de santé publique se sont donné pour mission de changer les comportements – d’arriver à persuader les populations non seulement de pratiquer la distanciation sociale et de rester chez eux, mais aussi de le faire pendant des semaines, voire des mois.

Feb 20, 2024 | kirkusreviews.com | Ramani Durvasula |Jennette McCurdy |Jonah Berger

Perhaps not magic but appealing nonetheless. Want to get ahead in business? Consult a dictionary. By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way.

Feb 19, 2024 | kirkusreviews.com | Kyle Williams |Jonah Berger |Daniel Kahneman

A fascinating account of efforts to rein in the excesses of capitalism. How reformers have taken on—and might yet transform—big business in the U.S.In this astute history, Hedgehog Review senior editor Williams charts the evolution of the corporation into its outsized and seemingly predatory role in American life, along with prominent efforts undertaken to reform it.

Feb 10, 2024 | kirkusreviews.com | Clayton Aldern |Walter Isaacson |Jonah Berger

A lyrical and scientifically rigorous account of the emotional and physical toll climate change is taking on the human brain. This is your brain on climate change. In his second book, neuroscientist and environmental journalist Aldern examines the palpable effects of climate change on our brain chemistry, including not just increased anxiety, stress, and depression, but also detrimental changes in decision-making abilities and judgment.