Articles

  • Jan 27, 2025 | thedrum.com | Jonathan Hassell

    Here’s a clear strategy to align trends in accessibility and marketing that can help you and your clients win in 2025. Want to go deeper? Ask The Drum 1. Understand legislation Accessibility is becoming more legislated. The key question is, do you understand how that legislation impacts the work you do for your clients?

  • Jan 24, 2025 | thedrum.com | Jonathan Hassell

    If you’re a digital marketing agency doing a website for an e-commerce store, a banking, travel or streaming service in Europe, then, yes, you’ll have to deliver accessibility before the end of June due to the European Accessibility Act. But if you’re not, it doesn’t apply to you. However, existing laws like the Equality Act 2010, or the FCA New Consumer Duty, could apply.

  • Oct 28, 2024 | thedrum.com | Jonathan Hassell

    For our finance & utilities focus week, Jonathan Hassell of digital accessibility specialist Hassell Inclusion argues that, with new regulations, digital accessibility is now a must-have, not a nice-to-have. Spend just a few minutes online, scrolling through social media, and you'll be met with questions about your life insurance plans or your satisfaction with your bank account.

  • Jun 4, 2024 | thefutureofwork.pro | Jonathan Hassell

    When it comes to attracting and retaining the best talent, HR professionals are continually looking for ways to ensure their organisation stands out from the crowd. In a world where remote and hybrid working have become the norm, many businesses are now reliant on digital technology to recruit, onboard, train and generally communicate with employees.

  • Apr 15, 2024 | thegrocer.co.uk | Jonathan Hassell

    Much has been written about the growth of online grocery shopping since Covid. The rate at which people in the UK shop online for food and other groceries has almost doubled since 2016, with peak spend occurring during the 2020-21 pandemic years, according to figures from Statista. This is particularly true among the over-65s. In fact, our latest report shows more than half (55%) of this age group shop for their groceries online – a habit that was formed during the pandemic for one in five.