Articles

  • Oct 16, 2024 | tribunecontentagency.com | José Parra-Moyano |Karl Schmedders |Maximilian Werner

    José Parra-Moyano is a professor of digital strategy at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Karl Schmedders is a professor of finance at IMD in Lausanne. Maximilian Werner is an associate director and research fellow with IMD’s Venture Asset Management initiative in Lausanne. Nowadays, deploying artificial intelligence no longer guarantees a competitive edge.

  • Oct 16, 2024 | sloanreview.mit.edu | José Parra-Moyano |Karl Schmedders |Maximilian Werner

    Sam Falconer/theispot.comNowadays, deploying artificial intelligence no longer guarantees a competitive edge. What truly sets companies apart is access to diverse, extensive, high-quality data that enhances their AI system’s performance compared with that of their competitors. But concerns over data privacy can limit the use of unique, relevant data for analysis. This problem can be alleviated by means of privacy-preserving federated learning.

  • Sep 27, 2024 | hbr.org | José Parra-Moyano |Amit A Joshi

    The impact of AI, and generative AI in particular, is being felt across industries. But while executives are excited about this technology’s potential, white collar workers are often wary about what it may mean for them, their jobs, and their futures. These differing perceptions are creating new tensions and presenting new challenges for both groups. Already, workers have taken action to exert their influence on the agenda that will determine what organizations will (or will not) do with AI.

  • Sep 19, 2024 | techxplore.com | José Parra-Moyano

    Artificial intelligence (AI) has already transformed how we work and communicate. Now, it's making its way into our pockets. Apple launched its iPhone 16 on September 9, 2024, and Google revealed its Pixel 9 smartphones on August 13. Both are bold examples of how AI is being fused with consumer devices. As AI moves from the cloud into our hands, these phones offer a glimpse into the potential—and the risks—of this powerful technology becoming a daily companion.

  • Sep 18, 2024 | tolerance.ca | José Parra-Moyano

    By José Parra-Moyano, Professor, International Institute for Management Development (IMD) Artificial intelligence (AI) has already transformed how we work and communicate. Now, it’s making its way into our pockets. Apple launched its iPhone 16 on September 9 2024 and Google revealed its Pixel 9 smartphones on August 13. Both are bold examples of how AI is being fused with consumer devices.

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