Josh Sim

Switzerland, United Kingdom

Reporter at SportsPro

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Articles

Nascar seeks ‘US$15m’ from replacement sponsor for Xfinity series - BlackBook Motorsport

1 week ago | blackbookmotorsport.com | Josh Sim

Xfinity’s title sponsorship deal for second-tier series worth US$200m over ten yearsKlutch represents IndyCar driver Josef Newgarden and NBA icon LeBron JamesNascar is targeting a title sponsorship deal worth US$15 million annually for its second-tier series, according to Sports Business Journal (SBJ), a decrease of US$5m from its existing deal with Xfinity. Xfinity has sponsored the circuit since 2015 but has confirmed it will not renew its naming rights deal at the end of this season.
Rory McIlroy’s Masters triumph gains 12.7m viewers for CBS as Sky Sports breaks records

1 week ago | sportspro.com | Josh Sim

The final round of the 2025 Masters golf tournament averaged 12.71 million viewers on CBS, becoming the most watched Masters final round since 2018.
Movistar pro cycling team lands Quantum Pacific investment

1 week ago | sportspro.com | Josh Sim

The Movistar road cycling team has secured fresh investment, with Quantum Pacific Management acquiring a 43 per cent stake in the outfit’s parent company Abarca Sports.
WNBA and Paige Bueckers strike deals with Ally Financial

1 week ago | sportspro.com | Josh Sim

Paige Bueckers signs endorsement dealConnecticut Sun secure Walgreens jersey patch dealGolden State Valkyries land United Airlines as latest partnerThe Women’s National Basketball Association (WNBA) has scored a top-tier partnership agreement with Ally Financial, signing a multi-year deal to become the league’s official banking partner.
Bundesliga in talks with Adidas over‘€100m’ investment

1 week ago | sportspro.com | Josh Sim

Loan from Adidas could be offset by additional marketing rightsDFL seeking mix of domestic and external investmentThe German Football League (DFL) is in talks over a strategic partnership with apparel giant Adidas, according to Bild. The agreement would see Adidas invest €100 million (US$113.7 million) in the league, with discussions said to be at an advanced stage.
US Soccer and Relevent settlement paves way for European games in US

1 week ago | sportspro.com | Josh Sim

Fifa reached separate settlement with Relevent last yearRelevent has commercial partnerships with Uefa, LaLiga and the BundesligaRelevent Sports has settled its antitrust lawsuit with US Soccer, opening the possibility of foreign leagues staging matches in the US. Lawyers for Relevent filed a motion in a federal court on 9th April to dismiss the case against US Soccer ‘with prejudice’, meaning Relevent is prevented from refiling the same lawsuit or claim against the federation in the future.
Lola Cars extends Formula E technical partnership with Yamaha

2 weeks ago | blackbookmotorsport.com | Josh Sim

Lola Cars has renewed its technical partnership with Yamaha Motor for the all-electric Formula E series. Confirmed:Lola and Yamaha to continue collaborating on developing powertrain for 2026/27 seasonPair join Nissan, Jaguar, Porsche and Maserati as confirmed manufacturers for Formula E’s Gen4 eraContext:Lola and Yamaha entered Formula E together at the start of this season, partnering with Abt.
MLB could licence MLB.TV to other broadcasters

2 weeks ago | sportspro.com | Josh Sim

MLB.TV also offers ten teams’ local rights as an add-on subscriptionLeague also selling a national TV package after splitting with ESPNMLB wants to offer a centralised in-market streaming serviceMajor League Baseball (MLB) has discussed licensing its MLB.TV direct-to-consumer (DTC) offering to third party broadcasters, according to The Athletic.
Sports Illustrated moves into live events to keep storied publication “vibrant” in digital age

2 weeks ago | sportspro.com | Josh Sim

SI Women’s Games to be held in California between 28th October and 2nd NovemberSI tells SportsPro it hopes event can expand publication’s reach beyond the USMinute Media president notes strong market interest in eventSports Illustrated (SI) believes moving into live events will diversify revenue streams and keep the publication relevant in the modern media landscape, starting with a new biennial women’s sports competition.
Men’s March Madness final nets 18.1m viewers for CBS

2 weeks ago | sportspro.com | Josh Sim

The championship game of the National Collegiate Athletic Association (NCAA) men’s March Madness basketball tournament was watched by an average of 18.1 million viewers for US network CBS.