Juan Miguel Alcántara-Pilar

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Articles

Linguistics and marketing: The effect of foreign languages in advertising messages

Mar 4, 2024 | dialnet.unirioja.es | Juan Miguel Alcántara-Pilar |Maria Martinez |Maria Martínez |María Martínez |María Rodríguez-López |Juan Miguel

Juan Miguel Alcántara Pilar[1];Iván Manuel Sánchez Duarte[1];María Bermúdez Martínez[1];María Eugenia Rodríguez López[1][1]University of Granada, Ceuta (Spain)Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 20, Nº. 1, 2024, págs.

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