Articles

  • Nov 22, 2024 | expansion.com | Juan Villegas

  • May 16, 2024 | digitaltveurope.com | Juan Villegas

    Latin America has great potential for hybrid ad-supported streaming services and other alternative models, including mobile-only SVOD tiers. In addition, early signs suggest hybrid services are likely to do well in the region. After the launch of Basic with Ads, market leader Netflix has consistently increased its subscriptions in Mexico and Brazil.

  • May 13, 2024 | tbivision.com | Juan Villegas |Richard Middleton |Mark Layton

    This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

  • Apr 4, 2024 | digitaltveurope.com | Juan Villegas

    Star content in Latin America was deployed quite differently than in other regions (e.g. in Europe). Most obviously, customers in Latin America had to pay for an additional service to watch such content: Star+. The main differentiator for the service was live sports, a great asset for Disney given its proprietary channels, ESPN and later Fox. This justified an extra fee because the sports content was not included in other regions. With time, Disney shut down its linear signals in favour of Star+.

  • Mar 17, 2024 | seul.ar | Manuel M. Novillo |Gonzalo Santamaría |Juan Villegas

    Casi nunca digo que soy escritor. Lo pongo por escrito, a veces, para firmar los pocos artículos que publico o si me piden información para el flyer de una charla. Pero intento no pronunciarlo con mi voz. Me da vergüenza: me resulta un título demasiado grande para darse uno mismo. Cuando me preguntan qué hago prefiero decir que soy docente en la Universidad de Tucumán o que trabajo en el ámbito académico. A Pepe M. no tiene sentido que le cuente todo esto.

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