Julia Peterman

Aug 24, 2023 | wholefoodsmagazine.com | Julia Peterman

60%of consumers find the concept of upcycling appealingaccording to a Upcycling—taking would-be waste and turning it into a usable or edible product—is on the rise, although it’s better known globally than it is in the U.S., where manufacturers are still working to educate customers. Natural brands are doing their part. Take UP TO GOOD Energy: “Upcycling is not widely known and understood by consumers yet,” says Lars Oltmanns, CEO and Co-Founder.

Jul 19, 2023 | wholefoodsmagazine.com | Maggie Jaqua |Heather Wainer |Julia Peterman

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