Julien Boujot

2 months ago | redtech.pro | Julien Boujot |Frédéric Brulhatour

PARIS — After several years off the air, French national pop station Europe 2 (known as Virgin Radio from 2008–2022) returned in January 2024. Lagardère Group, which owns the station, has been focused on reviving its audience and sees pop culture at the core of its strategy. It’s certain that moving forward, Europe 2’s coming seasons will vastly differ from its previous ones.