Junko Yoshida

Brooklyn

Technology and Business Journalist at Freelance

Editor in Chief, The Ojo-Yoshida Report

Articles

Will RISC-V reduce auto MCU's future risk?

2 months ago | design-reuse.com | Junko Yoshida

By going RISC-V, suppliers of automotive MCUs based on proprietary processor cores hope to avoid getting designed out by OEMs and excluded from the huge Chinese market. By Junko Yoshida for Yole Group 5April 2, 2025° Automakers are at a crossroads. An open platform is inevitable even among traditionally conservative automakers. OEMs demand flexibility in software choices, hardware architecture and supply chains.
Will RISC-V reduce auto MCU's future risk?

2 months ago | design-reuse-embedded.com | Junko Yoshida

Find the Latest SoC Solutionsfor... Automotive... IoT... Security... Audio... Video Apr. 07, 2025 – By going RISC-V, suppliers of automotive MCUs based on proprietary processor cores hope to avoid getting designed out by OEMs and excluded from the huge Chinese market. By Junko Yoshida for Yole Group 5April 2, 2025° Automakers are at a crossroads. An open platform is inevitable even among traditionally conservative automakers.
AI’s Next Move: From Hype to Humdrum, Homework to Real Work

Mar 15, 2025 | junkoyoshidaparis.substack.com | Junko Yoshida

NUREMBERG — “Does your chip run LLM?” is the question every reporter asked here at the Embedded World conference in 2024. The world wanted to know if lowly MCUs and MPUs could handle—without going to the cloud—the inferences of rapidly changing, super hyped-up AI models. This week in Nuremberg, however, the conversation on AI has turned decidedly humdrum. Thanks for reading Junko's Tech Probe! Subscribe for free to receive new posts and support my work.
Software-Defined Radar Is First Leap On SDV Path

Mar 6, 2025 | semiengineering.com | Junko Yoshida

Software-defined vehicles (SDVs) have had car company marketers in a veritable tizzy for several years, and while they generally agree on the direction, they differ on the speed and route to adoption. For most OEMs, a wholesale change in vehicle architecture, from hood ornament to trunk-latch, is easier said than done. Legacy systems, both hardware and software, are the millstone around OEMs’ necks.
The ‘Wild West’ of Cybercabs in Five Easy Steps

Dec 18, 2024 | ojoyoshidareport.com | Junko Yoshida

Phil Koopman’s playbook identifies a plausible path for carmakers and tech companies to follow. Given a strong incentive, “it only takes one company to do this at scale, which will trigger a race to the bottom,” he says. Share This Post: ByGuest: Phil Koopman, professor, Carnegie Mellon UniversityWill see a vast fleet of cybercabs (or robotaxis) — with no regulatory approvals — wheeling around public roads in the United States any time soon?
Asking the Right Questions & ‘Reading’ People

Dec 18, 2024 | ojoyoshidareport.com | Junko Yoshida

In “Backbone,” author David Schneer takes an unconventional path to make the case for the value of qualitative research. Share This Post: By I’m a reporter. I’ve never worked for a market research company. My understanding of market research, quantitative or qualitative, is thus minimum, to say the least. David Schneer’s latest book “Backbone”, however, made me see commonalities between the work of qualitative market researchers and what reporters strive to do.
What’s the Long-Term Outlook for Auto Chip Industry?

Dec 13, 2024 | ojoyoshidareport.com | Junko Yoshida

In the face of the seeming despondent industry dynamic, here's why I contend there are good reasons to chear the long-term outlook for the industry (Source: indie Semiconductor) Share This Post: By Chet Babla, senior vice president, strategic marketing, indie SemiconductorIf you consult any economic or current affairs news source today, you would be forgiven for thinking the global automotive industry is headed for catastrophic demise (again).
GM Rips Away the Cruise ‘Band-Aid’

Dec 13, 2024 | ojoyoshidareport.com | Junko Yoshida

We got Phil Koopman, professor at Carnegie Mellon University, and Bryan Reimer, research scientist, as our podcast guests to discuss how GM’s decision to end its Cruise experiment affects the future of ADAS, robotaxis and personal autonomous vehicles (PAV). Share This Post: By Nobody should be surprised about the automotive news of the week: General Motors shutting down its Cruise robotaxi division. The die was cast when a Cruise cab dragged a pedestrian in October 2023.
With AI accelerator integrated, ST Calls New MCU a ‘3rd Seminal Moment’

Dec 12, 2024 | ojoyoshidareport.com | Junko Yoshida

ST is hoping to establish itself as a genuine AI leader in the embedded world. (Image: STMicroelectronics) Share This Post: ByWhat’s at stake:As MCU suppliers struggle with bloated inventory, ST is turning to AI at the edge. But is ST’s newly launched NPU-accelerated MPU a big enough leap to save the company’s MCU business? Remi El-Ouazzane, President of the Microcontrollers, Digital ICs and RF Products Group (MDRF) at STMicroelectronics believes so. The MCU market is in turmoil.
Can South Korea Get ‘Processing-in-Memory’ to Stick?

Dec 12, 2024 | ojoyoshidareport.com | Junko Yoshida

PIM isn't new. Companies big and small have long been trying to embed processors in DRAM, with little take up. What will tip the balance? Processing-in-Memory (Image: Samsung) Share This Post: By Peter ClarkeWhat’s at stake:Processing-in-memory (PIM) has not yet lived up to its potential due to the market strength of incumbent computing architectures and the cost efficiencies of keeping logic and memory manufacturing separate.