Justin Crann

Ontario

Journalist at Freelance

Senior Writer at Brunico Communications Ltd.

He/Him. Inexplicably still a journalist. Reader of nonfiction. Opinions are my own.

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Articles

DoorDash Canada "Your Door to Move" by Hard Work Club

2 months ago | campaigncanada.ca | Justin Crann

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Canadian Tire touts its ‘Proudly Canadian’ heritage

2 months ago | campaigncanada.ca | Justin Crann

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The answer to Ontario’s surging energy demands is blowing in the wind

2 months ago | nationalobserver.com | Justin Crann |Max Fawcett

With an increased demand for energy rapidly mounting, Ontario Premier Doug Ford and his government have made it clear they intend to expand some of the costliest, slowest and dirtiest forms of power procurement. To that end, the province has announced new nuclear and natural gas procurement, despite the availability of a faster and cheaper alternative available in abundance: offshore wind. This is in keeping with the Ford government’s track record.
Why A&W made a festival-worthy 18-minute documentary about hotdogs with bacon

May 17, 2024 | prweek.com | Justin Crann

Developed by Rethink, the documentary tells the stories of "whistle dog warriors" who want A&W to bring back whistle dogs. Fast food chain A&W might have its own Sugar Man moment with the public premiere of its award-winning short documentary showcasing the passion of its fans for a menu item that, until recently, had been long retired.
Why A&W made a festival worthy 18-minute documentary about hotdogs with bacon

May 17, 2024 | campaignlive.com | Justin Crann

Fast food chain A&W might have its own Sugar Man moment with the public premiere of its award-winning short documentary showcasing the passion of its fans for a menu item that—until recently—had been long retired.
Pleasant poultry demonstrate the benefits of a good upbringing

May 13, 2024 | campaigncanada.ca | Justin Crann

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Boston Pizza helped Leaf fans vent their anger

May 9, 2024 | campaigncanada.ca | Justin Crann

Boston Pizza tapped into the seething resentment of disgruntled Leafs fans Sunay with a campaign and activation inspired by their rage over another first round Stanley Cup playoffs exit. The Canadian pizza chain took to X (formerly Twitter) with a message intended to grab the attention of the franchise’s fans in the wake of their game seven elimination, directing them to vent their frustrations in a “rage room” for two days in the parking lot of the chain’s Scarborough Town Centre location.
Mayana busts out at Blue Jays game

May 8, 2024 | campaigncanada.ca | Justin Crann

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A reimagined Antarctica flag demonstrates the spread of microplastics

Mar 13, 2024 | campaigncanada.ca | Justin Crann

Who: Non-governmental organization Agenda Antártica, an organization committed to the environmental preservation of the Antarctic; with Publicis Toronto for strategy and creative; The Pub for production; and North Strategic on PR. What: An awareness initiative underpinned by a reimagining Antarctica’s flag as originally conceived by vexillologist Graham Bartram in 1996.
Longtime Lay’s spokesperson Messier comes out of retirement for Super Bowl

Feb 14, 2024 | campaigncanada.ca | Justin Crann

Who: Lay’s, with Rethink for strategy and creative; Edelman for earned, influencer and digital; Praxis for owned social, and OMD for media. What: "Casting Call,” a new spot that marks the return of the brand’s longtime spokesperson Mark Messier, as well as the (sort-of) revival of its famous “Betcha Can’t Eat Just One” tagline (now amended to “Betcha Can’t Pick Just One”). It's the first time Messier and the "Betcha..." tagline have appeared in Lay's work in more than a decade.