
Kaitlyn Little
Articles
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Jan 27, 2025 |
brocku.ca | Kaitlyn Little
Jason Sparaga (BBA ’93) is creating meaningful change in the world — and his efforts are being recognized by the global business community. The Co-founder and Managing Operating Partner of Red Jar Energy Partners is one of 24 business grads from around the world named to AACSB International’s 2025 Class of Influential Leaders.
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Oct 2, 2024 |
brocku.ca | Kaitlyn Little
Companies are seeing corporate sociopolitical activism as an increasingly important business strategy to differentiate themselves in a competitive marketplace. But how do managers evaluate which issues to take a public stance on, particularly when they may be polarizing? This topic will be at the centre of this week’s Goodman Luncheon Speaker Series event.
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Sep 25, 2024 |
brocku.ca | Kaitlyn Little
Understanding how the interactions between CEOs before a merger and acquisition could provide insight on a firm’s future performance. The impact of these relationships will be the focus of the next Goodman Luncheon Speaker Series event on Friday, Sept. 27.
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Sep 18, 2024 |
brocku.ca | Kaitlyn Little
The next Goodman Luncheon Speaker Series will delve deeper into how inflation-driven price increases influence consumers’ deal-seeking behaviour across different income levels and household sizes. Jeff Boichuk (BBA ’08, MSc ’10), an Assistant Professor of Marketing at Western University’s Ivey Business School, will share more about his research during his talk, Deal seeking: How the cost of living, family size and income influence search patterns, on Friday, Sept.
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Sep 3, 2024 |
brocku.ca | Kaitlyn Little
A leading international scholar will be on campus this week to share insights into the future of interdisciplinary culture research. National culture is a core variable in international business and a central point of learning in many other disciplines, including the humanities and social and natural sciences.
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