Kaleigh Moore

St. Louis

Freelance content writer for eCommerce SaaS businesses. Retail contributor @Forbes. Philosophy & Ethics Grad student at @Harvard. Dog mom. Midwest nice.

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Articles

Discover the Most Expensive Koi Fish Ever Sold

6 days ago | a-z-animals.com | Kaleigh Moore

Nishikigoi, better known as koi fish, are a well-known variety of the common carp. They are bright red and white and revered for their vibrance and grace. Even other animals, including their predators, are drawn to their beauty. Aside from their looks, koi are popular because they are strong, intelligent, and resilient creatures whose lifespan ranges between 25 and 40 years. However, they can sometimes live far longer.
Gen Z Wants Real-Life Experiences-This New Agency Helps Brands Deliver

2 weeks ago | forbes.com | Kaleigh Moore

A new frontier in brand engagement is emerging, and it's not happening on screens. This week, the Gen Z research and consulting firm dcdx launched Offline, an agency designed to help brands tap into real-world, interest-based communities. This initiative comes at a time when young consumer behavior is shifting decisively toward authentic, in-person experiences over digital interactions.
OLIPOP’s LA Pop-Up Is Instagram Bait-And That’s The Point

3 weeks ago | forbes.com | Kaleigh Moore

Functional soda brand OLIPOP debuted its first-ever OLIPOP Drive-Thru pop-up in Los Angeles this week, held at a converted lot on Beverly Blvd, to celebrate the seasonal return of its Orange Cream flavor. But more than a launch party, the activation was a strategic play at the intersection of nostalgia, wellness, and viral culture—three pillars that are increasingly driving purchase behavior in the functional CPG space.
Reddit Advertising for Small Businesses: The What, Why, & How

1 month ago | ecs.page.link | Kaleigh Moore

Social media users are starting to feel influencer fatigue kicking in. Their feeds are flooded with paid partnerships, and it’s harder than ever to tell what’s genuine and what’s another influencer marketing campaign. The question is: How can small businesses break through the noise, stand out in the competitive world of online marketing, and connect with their audience? The short answer is: Find a platform where people are looking for real experiences and honest recommendations.
WorldSprings Taps Retail Veterans To Tackle Growth In Wellness Market

1 month ago | forbes.com | Kaleigh Moore

Two new partners were recently brought on board to help WorldSprings tackle the increasingly competitive wellness space.
UNIFI, Inc. Celebrates Brands Investing In Recycled Fibers

1 month ago | forbes.com | Kaleigh Moore

In the sustainable fashion space, companies like U.S.-based UNIFI, Inc., the makers of recycled performance fiberREPREVE®, continue to make strides in the circular textile manufacturing space. Thus far, they’ve taken in more than 42 billion plastic bottles and turned them into recycled fiber that can be used for various consumer products. The company is on track to recycle 50 billion bottles by December 2025 and 1.5 billion t-shirts worth of textile waste by 2030.
How to Write an AI Policy (+Free Template)

2 months ago | wordstream.com | Kaleigh Moore

Artificial intelligence (AI) is no longer a technology reserved only for big companies. Nearly all US small businesses (98%) use AI-enabled tools. Moreover, 91% of small businesses using AI say it will help their business grow in the future. This poses the question: Should small businesses create an AI policy for their company? In this article, we’ll cover what an AI policy is, why your business needs one, how to create an AI policy for your business, and the best practices to follow.
WorldSprings Taps Retail Veterans To Tackle Growth In Wellness Market

2 months ago | forbes.com | Kaleigh Moore

WorldSprings, the U.S.'s largest hot springs operator, with some sites boasting more than 53 bodies of water, has appointed two veterans in the wellness and beauty industries—Vimla Black-Gupta and Jackie Stauffer—to join the company’s leadership as Board Adviser and Chief Marketing Officer (CMO), respectively.
Smartwool And icebreaker’s Circular Fashion Initiatives

2 months ago | forbes.com | Kaleigh Moore

Americans alone toss out up to 11.3 million tons of textile waste annually. That’s around 2,150 pieces of clothing per second—which clogs waterways, leaches toxins, and harms marine life at breakneck speed. Trendy, cheap clothes cycle in and out of closets, and many only last a few wears before being discarded. Consumers, however, are beginning to take notice. Growing awareness of the environmental cost of fashion prompts them to demand change.
Outerknown’s New Retail Strategy & Focus On Sustainable Innovation

2 months ago | forbes.com | Kaleigh Moore

In the world of sustainable fashion, Outerknown’s goals for 2025 include innovation on both the product and retail sides of its business. On the product side, the brand, co-founded by 11-time world champion surfer Kelly Slater and creative director John Moore, most recently unveiled an updated version of its sustainable Apex Evolution board short.