
Kaleigh Moore
Writer at Freelance
Freelance content writer for eCommerce SaaS businesses. Retail contributor @Forbes. Philosophy & Ethics Grad student at @Harvard. Dog mom. Midwest nice.
Articles
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1 week ago |
forbes.com | Kaleigh Moore
Cann's new spritz expands the brand into a new category. CannCannabis beverage company Cann released its first bottled product today, a $64 THC-infused aperitif that represents the highest-priced offering in the company's six-year history and signals broader industry ambitions to compete directly with premium alcohol. The 750 mL Citrus Spritz contains 60mg of THC with no CBD, priced at roughly $2.13 per serving based on the company's recommended one-ounce pour containing 2.5mg THC.
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1 week ago |
forbes.com | Kaleigh Moore
E-commerce brands in regulated verticals are getting creative with how they reach customers online. gettyRegulated verticals like firearms, alcohol, pharmaceuticals, and medical diagnostics with an e-commerce component face strict marketing limitations and complex legal frameworks. A common obstacle is that mainstream ad platforms routinely suspend these types of brand accounts. Yet despite these challenges, many of these brands aren’t just surviving, but thriving.
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3 weeks ago |
a-z-animals.com | Kaleigh Moore
Nishikigoi, better known as koi fish, are a well-known variety of the common carp. They are bright red and white and revered for their vibrance and grace. Even other animals, including their predators, are drawn to their beauty. Aside from their looks, koi are popular because they are strong, intelligent, and resilient creatures whose lifespan ranges between 25 and 40 years. However, they can sometimes live far longer.
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1 month ago |
forbes.com | Kaleigh Moore
A new frontier in brand engagement is emerging, and it's not happening on screens. This week, the Gen Z research and consulting firm dcdx launched Offline, an agency designed to help brands tap into real-world, interest-based communities. This initiative comes at a time when young consumer behavior is shifting decisively toward authentic, in-person experiences over digital interactions.
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1 month ago |
forbes.com | Kaleigh Moore
Functional soda brand OLIPOP debuted its first-ever OLIPOP Drive-Thru pop-up in Los Angeles this week, held at a converted lot on Beverly Blvd, to celebrate the seasonal return of its Orange Cream flavor. But more than a launch party, the activation was a strategic play at the intersection of nostalgia, wellness, and viral culture—three pillars that are increasingly driving purchase behavior in the functional CPG space.
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