Kaleigh Moore

3 weeks ago | blog.smile.io | Kaleigh Moore

Deep relationships are hard to establish between brands and customers, but in-person events and experiences are one path to making that a reality. 9 out of 10 consumers are more inclined to buy from a brand after participating in an experienced-based marketing campaign, and data shows that 80% of respondents feel in-person events are the most trusted marketing channel. One brand capitalizing on this consumer intelligence is Fjällräven, the outdoor clothing and gear brand.

3 weeks ago | forbes.com | Kaleigh Moore

The ethical fashion space continues to grow, with data indicating the global market size for this vertical is projected to reach $9.4 billion in 2034 at a compound annual growth rate of 10.3%. One brand carving out a foothold in this space is ABLE, which was founded in 2010 by Barrett and Rachel Ward to provide economic opportunities for women. What started as a means to help women in Ethiopia overcome poverty, ABLE has since grown into a multi-million dollar brand.

1 month ago | wordstream.com | Kaleigh Moore |Rob Glover

If you’re a marketer or small business owner wanting to get your audience’s attention, you must be everywhere. Keeping up with content production can be daunting, from email and social media to paid campaigns and product pages. Here’s where user-generated content can help. But what is user-generated content? How can you collect it? And how can you repackage UGC to get more mileage out of it? Keep reading to find out. 7 ways to repackage UGC contentWhat is user-generated content (UGC)?

1 month ago | forbes.com | Kaleigh Moore

Luxury furniture brand Promemoria is taking a unique approach to its showroom experience in New York City, transforming the space into an immersive, sensory-driven design hub. With nine mono-brand showrooms worldwide, including locations in Milan, London, Moscow, and Taipei, the Italian company strategically selected a location in Manhattan’s NoMad design district to capitalize on its piece of the US luxury furniture market, which is projected to reach a value of $7.3 billion by 2033.

1 month ago | flipboard.com | Kaleigh Moore

People Are Revealing The Reason Their Coworker Was Fired, And Some Reaaaalllllllly Deserved It, But Others...Not So Much"This dude decided that robbing banks would help him earn more money. He did it during his lunch hour and didn't take off his company badge." Reddit user SquidwardSmellz recently posed the question, "What's the worst thing a coworker has been fired for where you work?" The thread quickly filled with …