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2 weeks ago | 
inplantimpressions.com | Kalie VanDewater |In-plant Profiles
Being an in-plant manager is all about being creative — especially when customers come to you with elaborate ideas. “We had a staff member call me into a meeting and she said, ‘I saw this on TikTok, and I thought if anybody in the Academy can re-create this, it would be you,’” recalls Shawn Parkison, Digital Center manager at the American Academy of Family Physicians (AAFP) in Leawood, Kansas.
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3 weeks ago | 
nonprofitpro.com | Kalie VanDewater
For the third year in a row, the Direct Marketing Association of Washington (DMAW) and The Nonprofit Alliance co-presented the Nonprofit Fundraisers Symposium in Washington, D.C. NonProfit PRO was in attendance alongside seasoned nonprofit marketing and fundraising professionals.
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4 weeks ago | 
nonprofitpro.com | Kalie VanDewater
A brand is more than just an organization’s logo and name. For nonprofits, a brand can bring in new supporters and pull together their community — if done correctly.
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1 month ago | 
printandpromomarketing.com | Kalie VanDewater |Harriet Gatter |Will Prettyman
As a value-add, rigid signage has potential to bring a wealth of opportunity for in-plants. Some are already taking advantage: According to IPI’s “Trends and Services in the In-plant Industry (2024)” report, 53% of in-plants reported creating this type of signage for their organizations. The in-plant at American River College in Sacramento, California, first got into rigid signage in 2019 when the institution wanted to replace its old wayfinding signage across campus with new signs.
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1 month ago | 
nonprofitpro.com | Kalie VanDewater
Following a successful second year, NonProfit PRO is once again co-presenting BridgeTECH at the 20th annual Bridge to Integrated Marketing & Fundraising Conference in partnership with Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, D.C. (AFP-DC). The full-day portion of the BridgeTECH event will take place on July 30.
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1 month ago | 
nonprofitpro.com | Kalie VanDewater
Development, Leadership Management, Data Management For years, nonprofits have used donor-centric and community-centric strategies to elevate their fundraising efforts. Now, this has evolved into an audience-centered strategy, according to Nosa Adetiba, deputy director for donor marketing and production at the ACLU.
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1 month ago | 
nonprofitpro.com | Kalie VanDewater
While small-dollar donors continue to be important for nonprofits, supporters making larger gifts are critical pieces of the revenue puzzle.
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1 month ago | 
printandpromomarketing.com | Kalie VanDewater |Harriet Gatter |Bill Prettyman
These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own revenue — many PSPs have eagerly taken on cross-industry convergence. However, convergence comes with its own challenges, one of which is managing color accuracy across a range of print platforms.
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1 month ago | 
piworld.com | Kalie VanDewater
These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own revenue — many PSPs have eagerly taken on cross-industry convergence. However, convergence comes with its own challenges, one of which is managing color accuracy across a range of print platforms.
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1 month ago | 
inplantimpressions.com | Kalie VanDewater
As a value-add, rigid signage has potential to bring a wealth of opportunity for in-plants. Some are already taking advantage: According to IPI’s “Trends and Services in the In-plant Industry (2024)” report, 53% of in-plants reported creating this type of signage for their organizations. The in-plant at American River College in Sacramento, California, first got into rigid signage in 2019 when the institution wanted to replace its old wayfinding signage across campus with new signs.
