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  • Jun 18, 2024 | onlinelibrary.wiley.com | R. Basuhi |Karan Bhuwalka |Richard Roth |Elsa Olivetti

    1 INTRODUCTION Staggering statistics (Borrelle et al., 2020; Geyer et al., 2017; Zheng & Suh, 2019) about plastic waste have driven multi-stakeholder engagement from entrepreneurs searching for innovative technological solutions (Ellis et al., 2021; Jehanno et al., 2022), packaging companies pledging circular measures (Ellen MacArthur Foundation, 2021), to nations setting ambitious recycling targets (OECD, 2022c). Despite these efforts, progress toward recycling outcomes has been slow.

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