Karin Eldor

1 week ago | forbes.com.au | Chloe Sorvino |Caroline Castrillon |Karin Eldor |Matt Jones

Tajín founder Horacio Fernández turned his authentic Mexican seasoning into a $1.5 billion spice giant-by selling to Americans. Surrounded by the mountains of Jalisco, Mexico, the entrance to the 20-acre manufacturing headquarters of chili spice maker Industrias Tajín features a half-mile-long driveway lined with Montezuma Bald Cypress trees. Halfway there, it wraps around a massive molcajete, a mortar and pestle weighing 70,000 pounds made from a single piece of volcanic rock.

1 week ago | forbes.com | Karin Eldor

Paulina Liffner von Sydow, founder of Liffner, Photo Credit: Mithias Nordgren Paulina Liffner von Sydow, Photo Credit: Mithias Nordgren When Paulina Liffner von Sydow launched her Stockholm-based handbag line in 2012, she called it Little Liffner. The name felt right at the time: playful and modest. But over a decade later, she realized it wasn’t just a brand name.

2 weeks ago | forbes.com | Karin Eldor

Jasmine Garnsworthy, Photo Credit: Courtesy of Female Founder World Photo Credit: Courtesy of Female Founder World Jasmine Garnsworthy always knew she wanted to run her own business. What she didn’t expect was that she’d end up building an entire universe to help other women do the same. Her platform, Female Founder World, has become a go-to community and content hub for women building consumer brands.

4 weeks ago | forbes.com | Karin Eldor

By 3 a.m., the first eager fans were waiting. By 10 a.m., the line wrapped around multiple SoHo blocks. And by day’s end, Parke had its biggest sales day in history. When Parke popped up in SoHo on the weekend of May 16, the turnout surpassed all expectations. Some eager shoppers arrived as early as 3 a.m., taking trains from New Jersey and Connecticut — all to support founder and CEO Chelsea Kramer and her namesake brand ("Parke" is her middle name).

1 month ago | forbes.com | Karin Eldor

The rise of founder-led Substacks isn’t just another content trend — it’s reshaping how brands communicate. I started noticing the shift last summer. Then came the on-point predictions: Emily Sundberg of FeedMe noted, “We will see more brands trying out Substack this year,” echoed by Rachel Carten’s “Here Come the Brands” and Coco Mocoe’s take that brands are headed to Substack. The momentum hasn’t slowed. Every time I went to hit publish on this piece, new brands joined the movement.