Karin von Kienlin

3 weeks ago | lek.com | Karin von Kienlin |Carmen Garcia |Carmen García |Hetty Stanley

Sustainability continues to rank high on the strategic agenda for European brand owners, but the landscape is evolving. While most remain committed to long-term goals, cost pressures, limited material access and regulatory inertia are complicating execution. In 2025, the sustainability conversation is shifting from just being about ambition to focusing on tradeoffs, realism and targeted action.