
Kashmeera Sambamurthy
Correspondent at Storyboard18
Correspondent @BrandStoryboard - @Network18Group | Previously: @etbrandequity
Articles
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6 days ago |
storyboard18.com | Kashmeera Sambamurthy
As artificial intelligence continues to reshape industries, from automating workflows to redefining creative boundaries, it has also found a place in an unexpected corner: animal welfare. Pet adoption campaigns have long relied on emotional appeals, often spread through viral social media posts or WhatsApp forwards, spotlighting abandoned animals in need of a home. While some of these messages gain traction, many fade into digital obscurity.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
In 2021, Afghanistan entered a dark chapter as the Taliban seized control of the government, casting a heavy shadow over the lives of millions, particularly women. The fall of Kabul marked the beginning of an era where basic rights—freedom, privacy, education—became uncertain, and the threat to women's lives and livelihoods escalated dramatically. Images of desperate Afghans clinging to departing planes, trying to flee the country, became a haunting symbol of the regime’s oppressive grip.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
When Russian forces crossed into Ukraine on February 24, 2022, it marked the beginning of the deadliest conflict in Europe since the Second World War. Beyond the staggering toll in human lives, the war upended the economic fabric of Ukraine, displacing millions and threatening livelihoods across the region. Among those seeking safety, more than 1.5 million Ukrainians found refuge in neighboring Poland.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
A new figure is emerging at the top levels of corporate leadership: the Chief AI Officer. The rise of the CAIO in the C-suite is now a reflection of a global push toward digital transformation, spurred in part by the COVID-19 pandemic and the accelerating development of AI technologies. No longer confined to research labs or back-end systems, artificial intelligence has become a strategic imperative across sectors, from finance and healthcare to manufacturing and retail.
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2 weeks ago |
storyboard18.com | Kashmeera Sambamurthy
Tiny egghead creatures, with balloon-sized bodies and thin limbs, are queuing up before a xerox machine. With one egghead creature guiding each person, they are seen xeroxing their faces, with a message ‘backup your phonebook’ flashing. This is just one. There were various such ads showcasing the creatures speaking in gibberish language, conveying the benefits of Vodafone’s value-added services (VAS) through their amusing and humorous actions.
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