Kashmeera Sambamurthy
Correspondent at Storyboard18
Correspondent @BrandStoryboard - @Network18Group | Previously: @etbrandequity
Articles
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
Personalised advertising and content, advertising and content measurement, audience research and services developmentStore and/or access information on a deviceYou can choose how your personal data is used.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
In an industry once defined by handshakes over cocktails and networking in hotel lobbies, the search for creative agency partners has taken a digital turn. Increasingly, brands are taking their pitch calls public - on LinkedIn.Earlier this year, Sneha Subramanyam, who leads brand, marketing and creative efforts at Mahima’s, a company focused on re-engineering menstrual solutions for Indian women, bypassed traditional channels.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
When Anuja Mishra left a steady corporate career—marked by senior marketing roles at Nestlé, PepsiCo, and Godrej Consumer Products Limited—to join Honasa Consumer as Executive Vice President and Chief Marketing Officer in 2022, expectations were high. Less than two years later, she had resigned. Her departure is not an anomaly. In 2023, Hemant Bakshi, formerly the Executive Vice President at Unilever Marketplace, made headlines when he was named Chief Executive of Ola Consumer.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
Santosh Singh, EVP & Global Head - Marketing and BE, Tata Technologies, feels that today’s marketers should treat generative AI as a friend as this would not replace marketers, but upskill them. Singh also said that marketing professionals must spend as much time thinking about the distribution of marketing content as they spend in making the content. Because that's when they can realise the value of the effort they have put in.
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2 weeks ago |
storyboard18.com | Kashmeera Sambamurthy
“Always consider yourself a product in a retail store. Make sure you are always available at the right place, and at the right time,” says Mukesh Bajpai, Marketing Head, AMD India. in a conversation with Storyboard18 he recollected the advice imparted to him by his senior: “Make sure you are visible to the relevant people and to the ones who matter.” And that is his mantra for success." Edited Excerpts Can you list five of your favourite quotes on marketing and leadership?
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RT @BrandStoryboard: “Always consider yourself a product in a retail store. Make sure you are always available at the right place, and at t…
RT @BrandStoryboard: By @Kashmeerawrites Read More: https://t.co/tQ525BbX0Z For full coverage: https://t.co/99sWv3krQo WATCH YouTube Liv…
RT @BrandStoryboard: Abhijeet Sonar, head, marketing, India and SAARC, Hansgrohe Group, also said that since one plays multiple roles in li…