Kashmeera Sambamurthy
Correspondent at Storyboard18
Correspondent @BrandStoryboard - @Network18Group | Previously: @etbrandequity
Articles
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3 days ago |
storyboard18.com | Kashmeera Sambamurthy
How would life be waking up and living each moment in square-meter rooms? According to you, would there be enough ‘room’ to realise your daily activities? German DIY store chain Hornbach’s ‘How to Enchant with One Square Meter’ campaign answered this in a creative manner, with humorous twists. A man’s life is confined in one square meter rooms right from waking up, dining at a restaurant which shows people sitting above him enjoying their meal to taking time off for recreation.
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5 days ago |
storyboard18.com | Kashmeera Sambamurthy
It's a busy day in Madrid, Spain. As metro trains rush by, the city's subways are lit up with Instagram photographs of Marina Prieto - a 100-year-old grandmother who, until recently, was relatively unknown. The photographs show her sleeping, staring straight into the camera, surrounded by greenery.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
The government is turning up the pressure on major technology and e-commerce companies to eliminate so-called "dark patterns", deceptive design tactics embedded in digital platforms that can mislead or manipulate consumers.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
It’s a sweltering summer, and the only thing that comes to mind - apart from mangoes - is Magnum! Owned by Unilever, Magnum has, for years, been the go-to ice cream companion when the sun shines too brightly or when the mehness of the day gets to us. Relishing a sweet stick that oozes chocolate, coupled with almond or caramel, Magnum has never ceased to surprise and continues to spread its sweetness to this day.
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1 week ago |
storyboard18.com | Kashmeera Sambamurthy
In today’s digital world, where the marketplace is cluttered with innumerable brands fighting to grab eyeballs through their innovative marketing strategies, well-known American toaster pastries’ brand Pop-Tarts hit the bulls eye through their thoughtful marketing campaign. Pop-Tarts, which has been around for six decades, is no stranger to the folks who grew up on its staple diet.
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