Kashmeera Sambamurthy

1 week ago | storyboard18.com | Kashmeera Sambamurthy

Hypothesis, Only Much Louder’s (OML) AI-powered influencer marketing platform, is pausing its operations of SaaS platform, confirmed an industry source who requested anonymity. The clients of the AI powered platform have also been intimated of this recent move. While numerous platforms exist, OML aims to differentiate itself by adopting a unique approach, added the source behind 'temporarily' ceasing its operations .

1 week ago | storyboard18.com | Kashmeera Sambamurthy

Hypothesis, Only Much Louder’s (OML) AI-powered influencer marketing platform, is winding up its operations, confirmed an industry source who requested anonymity. The clients of the AI powered platform have also been intimated of this recent move. While numerous platforms exist, OML aims to differentiate itself by adopting a unique approach, added the source behind its closure. It has further been informed that the tech staff of the platform have begun looking out to explore newer opportunities.

1 week ago | storyboard18.com | Kashmeera Sambamurthy

On Day 4 at the 72nd edition of the Cannes Lions International Festival of Creativity, India added five more awards to its kitty—bringing its cumulative count to 31. Results were announced across categories: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, and Creative Effectiveness. In the Brand Experience & Activation category, Publicis Groupe’s Leo, Mumbai—that had bagged a Gold Lion on Day 2 for ‘Acko Tailor Test’ for the brand Acko—won a Bronze Lion.

1 week ago | storyboard18.com | Kashmeera Sambamurthy

After a satisfactory Day 2 at the 72nd edition of the Cannes Lions International Festival of Creativity, India continues to roar with full gusto. Results were announced across categories: Creative B2B, Creative Data, Direct, Media, PR and Social & Creator. India won a total of 14 Lions: 1 Grand Prix, 4 Gold, 7 Bronze, and 2 Silver Lions. In the Creative Data category, Publicis Groupe's Leo, Mumbai secured a Gold Lion for 'Acko Tailor Test' for the brand Acko.

1 week ago | storyboard18.com | Kashmeera Sambamurthy

At the 72nd edition of the Cannes Lions International Festival of Creativity, India posted a quieter second day, with a handful of wins across key categories, including Design, Entertainment Lions for Music, and Sport. After a stronger showing on Day 1—where Indian agencies claimed two Gold Lions along with several Silver and Bronze in categories such as Outdoor, Pharma, and Health & Wellness—the second day brought fewer accolades.