Kat Lisciani

Sep 4, 2024 | contently.com | Kat Lisciani

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Needless to say, a lot has changed since then.

Jul 30, 2024 | contently.com | Kat Lisciani

Strategy Get better at your job right now. Read our monthly newsletter to master content marketing. It’s made for marketers, creators, and everyone in between.

Jul 23, 2024 | contently.com | Kat Lisciani

It’s hard to remember a time before Google. How on Earth did people answer pressing questions like “How to get tomato sauce out of carpet” or “What’s the capital of Djibouti” before the almighty search engine? But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s once-impenetrable market stronghold.

Jun 13, 2024 | contently.com | Kat Lisciani

Five years ago, it was unthinkable that Google—the company whose name has become a verb synonymous with internet queries—might lose its title as the reigning champ of search. But Google’s dominance is increasingly on shaky ground. In the current Wild West of generative AI, new and impressive search platforms are emerging at breakneck speed. Some marketers are even asking the provocative question: Does SEO have a future at all? In reality, that debate is probably premature.

Nov 15, 2023 | contently.com | Kat Lisciani

It’s no secret that what the world experienced in 2020 left a lasting impact on virtually every facet of business, shaping everything from our work styles to our modes of communication. As you can probably guess, the healthcare sector emerged as one of the most profoundly affected industries—but what may be more surprising is how deeply this affected healthcare content. Over the last three years, healthcare companies have undergone scores of changes, both in and out of the exam room.