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2 weeks ago | 
packagingdigest.com | Kate Bertrand Connolly
New design unifies the 135-year-old tea brand with distinctive visual elements while enabling both vertical and horizontal merchandising options. At a GlanceThis is Lipton’s first brand update in more than a decade. The packaging redesign unifies the brand’s look and feel globally. Lipton’s secondary and primary packaging — down to the tags on tea bags — sport the fresh look. Lipton is ushering in International Tea Day, May 21, with news of a global rebrand and portfolio expansion.
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1 month ago | 
packagingdigest.com | Kate Bertrand Connolly
Kind Snacks, a Mars subsidiary, has launched a retail pilot to test a recyclable paper wrapper for snack bars sold at select Whole Foods Market stores nationwide. From May 1 to October 1, 2025, Kind Dark Chocolate Nuts & Sea Salt bars wrapped in the new paper packaging will be sold in 160 Whole Foods stores in Connecticut, New Jersey, New York, Texas, southern California, Louisiana, Arizona, and Nevada. The new packaging is the company’s first curbside-recyclable wrapper.
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1 month ago | 
packagingdigest.com | Kate Bertrand Connolly
Butter Wines' redesignJohn Anthony Wine & SpiritsButter Wines has been a packaging nonconformist since 2010 when it launched Butter Chardonnay with typography-centric graphics on a bright yellow ground — a unique label treatment for the category. A few years later, the brand chose a similar palette for its canned wine.
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2 months ago | 
packagingdigest.com | Kate Bertrand Connolly
Highwaystarz-Photography/iStock via Getty ImagesAs the US population continues to age, consumer packaged goods (CPG) companies are increasingly focused on packaging that meets the needs of older consumers. Ergonomic testing, to ensure senior-friendly designs, is fundamental to their efforts. A great many seniors deal with impaired vision, hearing, mobility, and/or fine motor control. Some have muscular or joint disorders. Others have lost the use of a limb.
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2 months ago | 
packagingdigest.com | Kate Bertrand Connolly
carotur/iStock via Getty ImagesWith National Potato Chip Day upon us, thoughts inevitably turn to snacks — potato-based and more. What better time to consider the trends and issues shaping snack food packaging? In recent months, three packaging trends have emerged consistently across snack categories ranging from chips to jerky to candy. They are: Colorful packaging designs with bold graphics; on-the-go packaging for niche snacks; and more sustainable packaging materials. 1.
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2 months ago | 
packagingdigest.com | Kate Bertrand Connolly
Ridofranz/iStock via Getty ImagesConsumer-facing package testing methods, including many based on digital technologies, have proliferated in recent years. But brand owners remain hungry for more and better quantitative data to inform their packaging designs and drive sales. We recently explored the issue with Sean Bisceglia, CEO of Product Ventures, a packaging design and engineering agency. In our exclusive Q&A, Bisceglia reflects on the consumer package testing problem and offers a path forward.
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Mar 4, 2025 | 
packagingdigest.com | Kate Bertrand Connolly
The NaviLens codes are on all All Free Clear laundry pod SKUs including tubs and stand-up pouches. HenkelHenkel Corp., is making the laundry aisle more accessible for blind and low-vision consumers by incorporating NaviLens accessible QR codes into the label of all of the All detergent brand’s Free Clear single-dose laundry pods. The codes enable vision-impaired consumers to shop independently for All Free Clear Mighty Pacs Original pods by using their smartphones and the NaviLens app.
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Mar 3, 2025 | 
packagingdigest.com | Kate Bertrand Connolly
Conagra Brands is responding to consumers’ surging use of GLP-1 medications with an on-pack “GLP-1 Friendly” badge that flags select products as suited to the dietary needs of GLP-1 drug takers. GLP-1 medications (aka glucagon-like peptide-1 receptor agonists) were originally developed to help type 2 diabetes patients manage their blood sugar, but the drugs are now increasingly used as a weight-loss aid.
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Feb 12, 2025 | 
packagingdigest.com | Kate Bertrand Connolly
FDA issued a proposed rule on front-of-package nutrition labeling on January 16. Four days later, the new Trump administration ordered a 60 regulatory freeze. Now what? An FDA alum sheds light. The 60-day freeze creates time for the new Trump administration’s department/agency heads to review regulations in the pipeline for “any questions of fact, law, and policy that the rules may raise,” the memorandum states.
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Feb 11, 2025 | 
packagingdigest.com | Kate Bertrand Connolly
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