Kate Bertrand Connolly

1 month ago | packagingdigest.com | Kate Bertrand Connolly

Highwaystarz-Photography/iStock via Getty ImagesAs the US population continues to age, consumer packaged goods (CPG) companies are increasingly focused on packaging that meets the needs of older consumers. Ergonomic testing, to ensure senior-friendly designs, is fundamental to their efforts. A great many seniors deal with impaired vision, hearing, mobility, and/or fine motor control. Some have muscular or joint disorders. Others have lost the use of a limb.

1 month ago | packagingdigest.com | Kate Bertrand Connolly

carotur/iStock via Getty ImagesWith National Potato Chip Day upon us, thoughts inevitably turn to snacks — potato-based and more. What better time to consider the trends and issues shaping snack food packaging? In recent months, three packaging trends have emerged consistently across snack categories ranging from chips to jerky to candy. They are: Colorful packaging designs with bold graphics; on-the-go packaging for niche snacks; and more sustainable packaging materials. 1.

1 month ago | packagingdigest.com | Kate Bertrand Connolly

Ridofranz/iStock via Getty ImagesConsumer-facing package testing methods, including many based on digital technologies, have proliferated in recent years. But brand owners remain hungry for more and better quantitative data to inform their packaging designs and drive sales. We recently explored the issue with Sean Bisceglia, CEO of Product Ventures, a packaging design and engineering agency. In our exclusive Q&A, Bisceglia reflects on the consumer package testing problem and offers a path forward.

1 month ago | packagingdigest.com | Kate Bertrand Connolly

The NaviLens codes are on all All Free Clear laundry pod SKUs including tubs and stand-up pouches. HenkelHenkel Corp., is making the laundry aisle more accessible for blind and low-vision consumers by incorporating NaviLens accessible QR codes into the label of all of the All detergent brand’s Free Clear single-dose laundry pods. The codes enable vision-impaired consumers to shop independently for All Free Clear Mighty Pacs Original pods by using their smartphones and the NaviLens app.

1 month ago | packagingdigest.com | Kate Bertrand Connolly

Conagra Brands is responding to consumers’ surging use of GLP-1 medications with an on-pack “GLP-1 Friendly” badge that flags select products as suited to the dietary needs of GLP-1 drug takers. GLP-1 medications (aka glucagon-like peptide-1 receptor agonists) were originally developed to help type 2 diabetes patients manage their blood sugar, but the drugs are now increasingly used as a weight-loss aid.