Kate Wolters

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Articles

Can you Correlate it? We can

Jul 15, 2024 | bizcommunity.com | Kate Wolters |Ronelle Bester

What began as a brazen start-up seven years ago is now a scale-up digital agency of the future. Correlate is proof that performance marketing keeps companies in motion with intelligence in action; whether they’re taking off, cruising at altitude, navigating turbulence or exploring uncharted territory. There’s no fluff about it. Performance marketing presents serious digital strategies to heavyweight business problems.
Unmasking deepfakes: Navigating the threat to medical professional identity and trust

Mar 7, 2024 | bizcommunity.com | Lindsey Schutters |Omar Fares |Kate Wolters |Brenda Kubheka-Chauke

Search jobs Social media and artificial intelligence (AI) are double-edged swords. The former is both good and evil because it has given everyone a voice that spreads as far and wide as your imagination. Not long ago, the Covid-19 pandemic gave rise to armchair health experts, referring to ordinary individuals without relevant credentials sharing scientific information and health advice on social media.
AI has positively transformed CX - Experian report

Mar 6, 2024 | bizcommunity.com | Lindsey Schutters |Kate Wolters

Search jobs According to recent research conducted by Forrester Consulting on behalf of Experian, 65% of surveyed business leaders believe that Artificial Intelligence (AI) has positively transformed their customer experience. The study further reveals that AI is driving faster and more accurate decisions, personalised offers, and instant access to support. Francois Grobler, chief of decision analytics at Experian Africa.
Subaru partners with Dell to develop next generation EyeSight system

Mar 5, 2024 | bizcommunity.com | Lindsey Schutters |Omar Fares |Kate Wolters

Subaru Corporation and Dell Technologies have joined forces to develop next-generation driver assistance technology, aiming to make roads safer for everyone. This collaboration leverages the power of artificial intelligence (AI) and high-performance storage to improve Subaru's EyeSight driver assistance system. Dell is providing the infrastructure to fuel Subaru's AI development.
#MWC2024: Huawei Cloud expands globally, eyes growing AI market

Feb 27, 2024 | bizcommunity.com | Lindsey Schutters |Kate Wolters

Despite facing ongoing US sanctions, Huawei's cloud unit is pushing into new markets and carving out a space for itself in the global cloud computing landscape, with a particular focus on artificial intelligence (AI). The Chinese tech giant is also regarded as a major player as a chip manufacturer. Bruno Zhang unveils the Global Leap Program by Cloud Native Elite Club (CNEC).
Embracing diversity: How brands can authentically support the LGBTQI+ community

Feb 27, 2024 | bizcom.to | Juandre Appelgryn |Daniele Joubert |Kate Wolters |Aidan Moir

In today's interconnected world, the importance of acceptance in human interactions is more evident than ever across diverse backgrounds. The universal desire for acknowledgment is shared, fostering an environment where inclusivity thrives. A notable example is the LGBTQI+ community, which has gained increasing recognition in political and societal discussions.
OpenAI’s new generative tool Sora could revolutionise marketing and content creation

Feb 27, 2024 | bizcommunity.com | Omar Fares |Lindsey Schutters |Kate Wolters |Daniele Joubert

OpenAI’s new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics.
Embracing diversity: How brands can authentically support the LGBTQI+ community

Feb 27, 2024 | bizcommunity.com | Daniele Joubert |Kate Wolters |Aidan Moir |Juandre Appelgryn

In today's interconnected world, the importance of acceptance in human interactions is more evident than ever across diverse backgrounds. The universal desire for acknowledgment is shared, fostering an environment where inclusivity thrives. A notable example is the LGBTQI+ community, which has gained increasing recognition in political and societal discussions.
IAB SA announces 3 new committees, calls for nominations to eight committees

Feb 26, 2024 | bizcommunity.com | Kate Wolters |Lindsey Schutters

The Interactive Advertising Bureau (IAB) South Africa is expanding its research advisory groups to include three new committees - AI, media agencies and transformation within digital marketing - as the organisation calls on the industry to nominate their peers for seats on eight of its research advisory groups.
AI fundamental to WPP business, says WPP CEO, Mark Read

Feb 22, 2024 | bizcommunity.com | Kate Wolters |Lindsey Schutters

"AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, chief executive officer of WPP. Source: © Scaliger 123rf 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.