Katherine Armstrong

Sep 27, 2024 | supplysidesj.com | Katherine Armstrong

Any brand using reviews or testimonials in its marketing and advertising should take notice. In August, the Federal Trade Commission (FTC) issued the final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials banning fake reviews and testimonials and allowing FTC to strengthen enforcement, seek civil penalties against violators, and deter AI-generated fake reviews. FTC’s civil penalty authority permits the agency to seek up to $51,744 per violation.

Sep 20, 2024 | supplysidesj.com | Larisa Pavlick |Hank Schultz |Josh Long |Katherine Armstrong

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Sep 9, 2024 | supplysidesj.com | Katherine Armstrong

Since 1971, BBB National Programs’ National Advertising Division (NAD) and its appellate review arm, the National Advertising Review Board (NARB), have been working to build consumer trust in advertising and support fair competition in the marketplace by monitoring national advertising for truthfulness and accuracy.

Jul 29, 2024 | naturalproductsinsider.com | Katherine Armstrong

Katherine Armstrong , Deputy director, National Advertising DivisionAt a GlanceLearn how NAD ensures advertising truthfulness through self-regulation and FTC guidelines. Learn why accurate substantiation and scientific evidence are crucial for health-related claims. See how NAD addresses misleading claims and their effects on consumer trust and market fairness.

Jul 29, 2024 | naturalproductsinsider.com | Josh Long |Katherine Armstrong

Beauty-from-within products continue to gain consumer attention and acclaim, but the storyline has been hard to predict. There were big expectations for the category in 2021 and 2022, as people returned to more normal lives following the worst of Covid-19. But as work-at-home trends persisted, it has been hard to tell just how much U.S. consumers are buying into supplements for beauty.