Katie Baker

London

Writer and Podcaster at Freelance

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Articles

What is GPT 4.1 & How To Use It?

1 week ago | em360tech.com | Katie Baker

OpenAI has just launched the release of its latest family of models. The family of models consists of GPT-4.1, GPT-4.1 Mini, and GPT-4.1 Nano. They are available exclusively through the OpenAI API. This means you won't directly interact with "GPT-4.1 ChatGPT" in the same way you might use the standard ChatGPT interface. These models are specifically designed for integration into applications, services, and workflows through programmatic access.
What Is A Zero Day Attack & How To Prevent Them?

1 week ago | em360tech.com | Katie Baker

Understanding zero day attacks and the proactive measures needed to prevent them is crucial for both individuals and organizations striving to protect their digital assets - we've got you covered with this comprehensive guide. What is a Zero Day Attack? Zero day attacks are a type of cyber attack that exploit previously unknown vulnerabilities. These vulnerabilities can be in any aspect of a supply chain or product including software, hardware or firmware.
Google Workspace Adds AI To Docs, Sheets & More

2 weeks ago | em360tech.com | Katie Baker

During Google Cloud Next the tech giant announced significant AI enhancements across Google Workspace. Google Cloud Next is Google's annual conference that brings together technology professionals, executives, partners, and developers to explore innovations in cloud computing, artificial intelligence (AI), and other Google Cloud technologies. The new innovations aim to enhance productivity and collaboration across Google Workspace’s core applications like Doc and Sheets.
Kellogg’s Data Breached in CL0P Cyber Attack

2 weeks ago | em360tech.com | Katie Baker

US Cereal giant Kellogg's has alerted employees and vendors that company data had been breached following a cyber attack by criminal gang CL0P. Cl0p is a Russian-speaking ransomware gang that uses a ransomware-as-a-service (RaaS) model of attack where malicious actors rent their malware for a share of the profits. Data was breached during December 2024 when attackers targeted a vulnerability in Cleo file transfer software. Zero Day Vulnerabilities ExploitedCl0p targeted Cleo with a Zero day attack.
What is Llama 4? Everything You Need To Know About Meta's New AI Model Family

2 weeks ago | em360tech.com | Katie Baker

Meta has just released Llama 4, their next-generation large language model family. The initial release makes the highly efficient Llama 4 Scout and the powerful Llama 4 Maverick fully available. The models boast native multimodality and innovative architectures that are set to power new AI features within Meta's social platforms. Meta has offered a glimpse into their future release with details on the ongoing training of the massive Llama 4 Behemoth.
What Is A Watering Hole Attack & How To Prevent Them?

3 weeks ago | em360tech.com | Katie Baker

Year upon year it seems like there are more and more cyber threats to look out for. Among these sophisticated tactics is the watering hole attack. This is a way to put entire groups of people at risk simultaneously, rather than targeting one specific victimIn this article we’ll explain watering hole attacks, and, most importantly, how to prevent themWhat Is A Watering Hole Attack?
What is Transhumanism? Neuralink, AI, & the Future of Human-Machine Symbiosis

3 weeks ago | em360tech.com | Katie Baker

Tech billionaires like Elon Musk have long been advocates for transhumanism citing a goal “to achieve a symbiosis with artificial intelligence". One of his many companies, Neuralink, aims to take the first steps towards true transhumanism by implanting a human brain with a chip that will allow humans to communicate and control computers by thinking. The first human with the Neuralink brain chip has seemingly made a full recovery and can play a virtual game of chess using only their thoughts.
What Is Celeb Bait & How To Spot It?

3 weeks ago | em360tech.com | Katie Baker

Earlier this year, Meta announced the expansion of facial recognition technology to help address issues related to fake advertising and compromised user accounts. The technology will be used to Meta’s facial recognition technology will be used to target scam adverts that employ celeb bait. But what is celeb bait and how can you spot it so you can avoid being a victim? We've got you covered in this comprehensive guide. What Is Celeb Bait?
What Is AI Ethics? Ensuring Responsible AI Development and Deployment

3 weeks ago | em360tech.com | Katie Baker

It's no secret that AI is being integrated into so many aspects of our daily lives, from personalized recommendations and targeted advertising, to advancements straight out of science fiction like digital smell technology and advanced robotic surgery. It’s understandable then that many are concerned about the ethical implications of this rapid tech integration. As AI’s influence continues to expand so too does the ethical concerns around it.
H&M To Use AI Clones To Advertise Clothes

4 weeks ago | em360tech.com | Katie Baker

Fashion giant H&M has announced that they will use AI to create digital clones of their models. These AI clones will be used in marketing materials and social media posts to ‘showcase’ the retailers clothes across a number of their brandsThe H&M Group is responsible for a number of high street and online retailers aside from ‘H&M’, including, Cos, Weekday, & Other Stories, Arket and Monki.