
Katie Deighton
Reporter at The Wall Street Journal
Reporter at WSJ CMO Today
I write, I read, I wear gold hoop earrings. Reporting on all things advertising and design for the @WSJ; forever perfecting my blowdry and Desert Island Discs.
Articles
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1 week ago |
wsj.com | Katie Deighton
David Droga’s sale of his namesake agency to Accenture in 2019 gave momentum to consultancies’ move into marketing servicesDavid Droga, one of the last remaining boldface names from the creative heyday of the advertising industry, is retiring from the daily grind. Sort of. Consulting giant Accenture on Wednesday said Droga will step down as chief executive of Accenture Song, the unit it describes as a tech-powered creative division, on Sept. 1 after four years in the role.
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1 week ago |
wsj.com | Katie Deighton
Changing tastes are pushing a brand synonymous with middle-aged sophistication to get more playful—and supplement George Clooney with a younger spokespersonCoffee-machine maker Nespresso wants younger Americans to know that it gets them—and their obsession with ice. The Nestlé unit has spent more than a decade in the U.S. evangelizing hot espresso-based drinks with ad campaigns targeting older adults by evoking European sophistication and starring actor George Clooney.
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3 weeks ago |
businessandamerica.com | Katie Deighton
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3 weeks ago |
wsj.com | Katie Deighton
In a press release, Rubio described Schinazi as the right leader for Away because of her focus on operations. “This transition is a natural next step for Away,” said Rubio, who has built a luxury real-estate portfolio with her husband, Slack co-founder Stewart Butterfield. This week, Away began selling some of its suitcases and bags on Amazon’s U.S. website.
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4 weeks ago |
wsj.com | Katie Deighton
In the quarter ended March 31, Peloton’s marketing and advertising spending fell to $61.04 million from $113.04 million a year earlier, while overall sales and marketing spending dropped to just under $107 million from around $170 million, the company said. Peloton reported a net loss of $48 million, an improvement on the $167.3 million net loss reported in the quarter a year prior. Revenue declined 13%, in line with analysts’ consensus, but the company’s shares still tumbled after the results.
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RT @itstheannmarie: a real honor to speak to PopeCrave tbh 🙏🏽

obsessed with the girlie drink aisle in Walgreens https://t.co/5n1aGwWEnW

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