Katie Evans

Loop

Research Director, Worldwide Small and Medium Business Research at International Data Corporation (IDC)

Chief Technology Editor, Internet Retailer. A consistently accurate, typically intriguing and occasionally witty view on all things e-retail and tech. And wine.

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Articles

The SMB IT Buying Committee: Highlighting the Major Players in Each Step of the SMB IT Purchase Journey

1 week ago | my.idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: May 2025 - Document type: IDC Survey - Doc Document number: # US53514425 Content 24 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
2025 Worldwide SMB Buyer Behavior Snapshot

3 weeks ago | my.idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: May 2025 - Document type: IDC Survey - Doc Document number: # US53364425 Content 24 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
2025 U.S. SMB Buyer Behavior Snapshot

1 month ago | my.idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: May 2025 - Document type: IDC Survey - Doc Document number: # US53364525 Content 24 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
2025 U.S. SMB Market Profile Update

1 month ago | my.idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: Apr 2025 - Document type: IDC Survey - Doc Document number: # US52097425 Content 25 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
2025 Worldwide SMB Market Profile Update

2 months ago | idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: Apr 2025 - Document type: IDC Survey - Doc Document number: # US52097225 Content 24 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions?
The U.K. SMB AI Adoption Journey

2 months ago | idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: Mar 2025 - Document type: IDC Survey - Doc Document number: # US53245124 Content 15 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
The U.S. Microbusiness: Analyzing the Characteristics, Goals, and Challenges of Sole Proprietors in the United States, 2025

Feb 3, 2025 | idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: Feb 2025 - Document type: IDC Survey - Doc Document number: # US53150525 Content 24 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
How Have SMB IT Budgets Changed Over the Past Three Years?

Jan 14, 2025 | idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: Jan 2025 - Document type: IDC Survey Spotlight - Doc Document number: # US53068925 Content 2 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
How Do IT Budget Changes Vary by Company Maturity?

Jan 10, 2025 | idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: Jan 2025 - Document type: IDC Survey Spotlight - Doc Document number: # US53060225 Content 2 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
SMB Budgeting for AI/Automation - The (Multi-) Billion-Dollar Question

Dec 10, 2024 | idc.com | Elisabeth Clemmons |Katie Evans

target audience: TECH SUPPLIER Publication date: Dec 2024 - Document type: Market Presentation - Doc Document number: # US52774324 Content 20 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions?