Katie McDaniel

1 month ago | gardencentermag.com | Katie McDaniel

The strategic, season-long campaign launched in New York City during Mother’s Day weekend.

2 months ago | greenhousemag.com | Katie McDaniel

This year’s Farwest Show will provide three daylong, multi-stop tours: a Wholesale Grower Tour, a Garden Center Retail Tour and — new this year — an Automation Tour. Each will be held Aug. 19, the day before the show opens. “Our grower and retail tours have been selling out quickly the last several years, so it made all the sense in the world to add a third one,” said Jamie Moore, events and education coordinator for the Oregon Association of Nurseries, which produces the show.

2 months ago | greenhousemag.com | Katie McDaniel

Proven Winners Reveals 2025 Perennial TrendsSpending on perennial plants is looking robust for 2025, with color and quality topping the list of considerations, according to a recent survey by Proven Winners. The comprehensive 2025 Perennial Survey, which gathered responses from more than 14,000 gardeners across the United States and Canada, provides valuable insights into the purchasing behaviors, preferences and trends in the perennial plant market.

Feb 26, 2025 | greenhousemag.com | Katie McDaniel

Greenhouse Management: How did you get started in horticulture? Freedom Shelley: I actually began as an engineering student at Michigan State University, but I reflected on what I enjoyed most in high school, which was my agriculture and plant science classes, so I made the decision to pursue a different degree and began my horticulture journey.

Feb 11, 2025 | greenhousemag.com | Katie McDaniel

Endless Summer hydrangeas and Suntory Senetti varieties added big, beautiful color at the 67th GRAMMY Awards red carpet. Pop Star, Summer Crush and BloomStruck Reblooming Hydrangea were used by designer Tu Bloom, the Official Botanical Artist of the GRAMMYs, to anchor large planter boxes along the red carpet, topped by stunning floral arrangements created by Bloom and his team.