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2 months ago | 
thepodcasthost.com | katie paterson
Last update on: January 29, 2025 Wed, 29 Jan 2025 08:50:00 +0000 I’m sure we’re all agreed on the idea that first impressions matter. Not just when you’re walking into a job interview or meeting your new partner’s parents for the first time. It matters when you’re creating content too. Think about it: The first page of a new book, the opening shot of a film, the intro paragraph to… an article about podcast intros (!).
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Jan 8, 2025 | 
thepodcasthost.com | katie paterson
Last update on: January 8, 2025 Wed, 08 Jan 2025 09:38:18 +0000 Did you know that sound can make wine taste better and even levitate small objects? As podcasters, we know the power of sound better than most. But when you’re speaking into the mic, do you ever stop to think about those invisible waves that are formulating your words?
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Dec 18, 2024 | 
thepodcasthost.com | katie paterson
Last update on: December 18, 2024 Wed, 18 Dec 2024 09:25:28 +0000 As an industry, we talk a lot about how we can improve podcast discovery. But making your podcast visible to new listeners is only half the battle. You still have to convince listeners to hit the play button, too. In our Podcast Discovery Survey this year, we asked a load of podcast listeners what does and doesn’t help them decide whether to hit the play button on a new show.
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Dec 4, 2024 | 
thepodcasthost.com | katie paterson
Last update on: December 4, 2024 Wed, 04 Dec 2024 08:00:00 +0000 ‘Tis the season: Time to take a break, slow down and recharge for the new year, they say. Unless you’re a podcaster, that is. If you’re thinking about taking a break in your podcast publishing schedule over the holidays this year, you might want to reconsider.
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Nov 26, 2024 | 
thepodcasthost.com | Matthew McLean |katie paterson
Last update on: November 26, 2024 Tue, 26 Nov 2024 07:57:43 +0000 Podcast discovery has always been the source of much debate. Ask some listeners, and it’s a problem that needs to be solved. Ask others, and they’ll tell you they’ve never had any issues finding new shows to listen to. There’s more to podcast discovery than simply finding content, though.
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Nov 20, 2024 | 
thepodcasthost.com | katie paterson
Last update on: November 20, 2024 Wed, 20 Nov 2024 08:08:00 +0000 I don’t know about you, but my go-to source for finding new podcasts has always been to ask friends for recommendations. In fact, I don’t think I’ve ever risked a new show unless it’s had the stamp of approval from someone I trust. So when I saw the results of our upcoming Podcast Discovery Survey, I wasn’t hugely surprised to see a lot of listeners do the same. But here’s what’s interesting.
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Nov 7, 2024 | 
thepodcasthost.com | katie paterson
Last update on: November 7, 2024 Thu, 07 Nov 2024 08:12:24 +0000 As a podcaster, there’s nothing more valuable to you than a listener’s time. Every minute someone spends with your show is a sign you’re doing something right. We recently published a feature exploring where podcasting fits into the current mainstream dominated by short-form, quick-dopamine-hit content.
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Oct 9, 2024 | 
thepodcasthost.com | katie paterson
Last update on:October 9, 2024Wed, 09 Oct 2024 09:35:55 +0100There’s no doubt that we’re living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators and brands are in a continuous fight for a piece of our attention spans (which are now shorter than a goldfish’s, apparently, thanks to smartphones). You don’t need to look far to see marketers proclaiming the death of long-form content.
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Sep 19, 2024 | 
thepodcasthost.com | katie paterson
Last update on:September 19, 2024Thu, 19 Sep 2024 09:25:02 +0100How you measure the success of your podcast is a personal matter that depends largely on your goals. For example, if your aim is to earn a substantial income from your show, you’ll want to use metrics that allow you to benchmark against other shows. If you’re only interested in understanding how to improve your content for your listeners, metrics that help you benchmark against yourself will be your priority.
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Aug 28, 2024 | 
thepodcasthost.com | katie paterson
Last update on:August 28, 2024Wed, 28 Aug 2024 08:00:00 +0100OK, so podcast regulation isn’t the sexiest topic to talk about. But, it is important. Really important, in fact. And it impacts anyone who creates podcasts. Understandably, when people think about regulation, they see it as negative (‘you can’t do that,’ ‘that’s against the rules, ’ etc.). But regulation can be positive, too. It helps level the playing field for creators and holds the big players to account.
