Katy French

Aug 17, 2023 | churchleaders.com | Katy French

We’ve talked a lot about the value of strong design, how it can improve everything from your content to your bottom line. But design isn’t just about making things pretty; it’s a tool to help you communicate effectively and create a better brand experience. It can even be the key to cultivating a long-lasting relationship with an entire generation. Seriously.

Jul 5, 2023 | laptrinhx.com | Katy French

Coming up with good SaaS marketing ideas is increasingly taxing. With so many things to think about and so many demands on your time, it’s easy to feel completely drained. (We know this all too well.) We also know that when you’re feeling stagnant or disinterested in the content you’re creating, sometimes you just need a quick hit of inspiration to reignite your enthusiasm. But when you’re feeling tapped out, where can you find that inspiration? Right here.

Mar 7, 2023 | columnfivemedia.com | Katy French

When you’re trying to reach different audiences—and make them convert—you need good content and a solid call to action to close the deal. Unfortunately, terrible CTAs are sabotaging marketers across the web. (We’re not naming names, but the problem is far more pervasive than you might realize.) Luckily, you don’t have to be an award-winning copywriter to write an effective CTA that converts. You just need to know a few simple tricks. The good news?

Feb 6, 2023 | columnfivemedia.com | Katy French

Coming up with the perfect mix of content is tough when you’re creatively tapped. But you need a steady stream of fresh and interesting content to keep your marketing machine going. This is especially true in SaaS, where the sales cycle is longer and the average deal takes 84 days to close. You want to keep your audience nurtured and engaged, and content is the best way to do it. But how do you come up with marketing ideas that will connect with your audience? Well, you’ve come to the right place.