Kaya Yurieff

New York

Team Leader, Creator Economy at The Information

Writer at The Information’s Creator Economy Newsletter

I write a newsletter about the creator economy @TheInformation, Vermonter, GW alum, daughter of an immigrant 🇵🇱Kaya like Kayak [email protected]

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Articles

Snap’s Spiegel on Trump, Shopping and His New Role as a Creator

3 weeks ago | theinformation.com | Kaya Yurieff

OMG! What a day we had in Hollywood on Tuesday at The Information’s Future of Influence event. I loved meeting new readers, seeing familiar faces and hearing from our fabulous lineup of speakers including creators Adam W and Victoria Garrick Browne and executives from Meta Platforms, YouTube, Spotify and Substack. A big thank you to everyone who traveled from near and far (including Brazil and Germany!) to spend the afternoon with us.
Why Creators Are Inking More FAST Channel Deals

3 weeks ago | theinformation.com | Kaya Yurieff

As we send out this newsletter, we are kicking off our Future of Influence event in Los Angeles. We look forward to seeing so many of our subscribers in person! Keep an eye on theinformation.com for our latest coverage from the event, and we’ll be back with more highlights in Wednesday’s newsletter. One of the major themes of our event is that people are spending more time watching creators online, at the expense of traditional TV shows and movies.
A Guide to Our Future of Influence Event

1 month ago | theinformation.com | Kaya Yurieff

We are just one week away from our fifth annual creator economy event in Los Angeles!This year’s event, called The Future of Influence: What’s Next for Creators, Entertainment & AI, will bring together about 250 people, including creators, entrepreneurs, brands, tech executives and investors shaping the sector. (It’s not too late to buy a ticket here!)Creators are at the helm of entertainment, pop culture, media and advertising.
OnlyFans Owner In Talks to Sell Company at $8 Billion Valuation

1 month ago | theinformation.com | Kaya Yurieff

Source: ReutersOnlyFans’ owner Fenix International is in discussions to sell the subscription platform, best known for explicit content, to an investor group at a valuation of about $8 billion, Reuters reported. The investor group is being led by Los Angeles-based investment firm Forest Road Company, but it’s unclear which other investors are part of it. A spokesperson for OnlyFans didn’t immediately respond to a request for comment.
A Startup Aims to Create Online Shows for TV Studios

1 month ago | theinformation.com | Kaya Yurieff

Hollywood has found a new source of inspiration on YouTube. In the latest deal to bring the internet onto living room screens, “Transformers” director Michael Bay is making the viral “Skibidi Toilet” meme into a movie. Hollywood studios are also trying to figure out how to gain fans on the internet, which can ultimately drive viewership of shows on streaming sites and TV networks. A New York-based startup is trying to help production companies get those online viewers.
Why the Italian Embassy Wants to Work With Creators

1 month ago | theinformation.com | Kaya Yurieff

I spent Tuesday evening at the Italian Embassy in Washington, where I moderated a discussion about the growth of the creator economy and how governments should be thinking about working with influencers. The convergence of politics and creators has been building slowly over time. Case in point: 10 years ago, Michelle Obama invited Vine stars to the White House, which was an unusual choice of guest at the time.
TikTok Parent ByteDance Eyes 20% Revenue Growth in 2025

1 month ago | theinformation.com | Kaya Yurieff

Source: BloombergByteDance is targeting revenue growth of about 20% this year, which could help it catch up to rival Meta Platforms, according to Bloomberg. The TikTok parent company expects revenue to rise to about $186 billion in 2025, up from $155 billion last year, Bloomberg reported. Analysts expect Meta to generate about $187 billion in revenue, according to S&P Global Market Intelligence.
TikTok Looks to Allow Photos in DMs, Despite Concerns Over Sextortion

1 month ago | theinformation.com | Kaya Yurieff

Source: The InformationTikTok has been working on a new feature that will allow U.S. users aged 16 and over to share photos through direct messages inside the app, The Information reported. Under TikTok’s current policy, users can share TikTok videos as well as send and receive text messages with friends over direct message, but they can’t send photos or videos that weren’t created on TikTok. The company previously highlighted the restriction as a safety feature.
TikTok Working on Photo Messaging Feature Despite Employee Concerns Over Sextortion

1 month ago | theinformation.com | Kaya Yurieff

TikTok has been working on a new feature that will allow users in the U.S. to share photos over direct messages inside the app, according to three people with knowledge of the situation. The move could be a way to encourage more people to use direct messaging on TikTok, a feature that hasn’t taken off as it has on Instagram and Snapchat. But the plans have sparked debate inside TikTok.
Studio Behind 'The Walking Dead' Buys Creator Management Firm

1 month ago | theinformation.com | Kaya Yurieff

A big theme I’ve been tracking this year is the growing convergence between Hollywood and the creator economy. In the latest example of that trend, Skybound Entertainment, the Los Angeles studio behind franchises including “The Walking Dead” and comic book and TV series “Invincible,” has acquired Nine Four Entertainment.