Kaya Yurieff

New York

Team Leader, Creator Economy at The Information

Writer at The Information’s Creator Economy Newsletter

I write a newsletter about the creator economy @TheInformation, Vermonter, GW alum, daughter of an immigrant 🇵🇱Kaya like Kayak [email protected]

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Articles

A Guide to Our Future of Influence Event

1 week ago | theinformation.com | Kaya Yurieff

We are just one week away from our fifth annual creator economy event in Los Angeles!This year’s event, called The Future of Influence: What’s Next for Creators, Entertainment & AI, will bring together about 250 people, including creators, entrepreneurs, brands, tech executives and investors shaping the sector. (It’s not too late to buy a ticket here!)Creators are at the helm of entertainment, pop culture, media and advertising.
OnlyFans Owner In Talks to Sell Company at $8 Billion Valuation

2 weeks ago | theinformation.com | Kaya Yurieff

Source: ReutersOnlyFans’ owner Fenix International is in discussions to sell the subscription platform, best known for explicit content, to an investor group at a valuation of about $8 billion, Reuters reported. The investor group is being led by Los Angeles-based investment firm Forest Road Company, but it’s unclear which other investors are part of it. A spokesperson for OnlyFans didn’t immediately respond to a request for comment.
A Startup Aims to Create Online Shows for TV Studios

2 weeks ago | theinformation.com | Kaya Yurieff

Hollywood has found a new source of inspiration on YouTube. In the latest deal to bring the internet onto living room screens, “Transformers” director Michael Bay is making the viral “Skibidi Toilet” meme into a movie. Hollywood studios are also trying to figure out how to gain fans on the internet, which can ultimately drive viewership of shows on streaming sites and TV networks. A New York-based startup is trying to help production companies get those online viewers.
Why the Italian Embassy Wants to Work With Creators

2 weeks ago | theinformation.com | Kaya Yurieff

I spent Tuesday evening at the Italian Embassy in Washington, where I moderated a discussion about the growth of the creator economy and how governments should be thinking about working with influencers. The convergence of politics and creators has been building slowly over time. Case in point: 10 years ago, Michelle Obama invited Vine stars to the White House, which was an unusual choice of guest at the time.
TikTok Parent ByteDance Eyes 20% Revenue Growth in 2025

3 weeks ago | theinformation.com | Kaya Yurieff

Source: BloombergByteDance is targeting revenue growth of about 20% this year, which could help it catch up to rival Meta Platforms, according to Bloomberg. The TikTok parent company expects revenue to rise to about $186 billion in 2025, up from $155 billion last year, Bloomberg reported. Analysts expect Meta to generate about $187 billion in revenue, according to S&P Global Market Intelligence.
TikTok Looks to Allow Photos in DMs, Despite Concerns Over Sextortion

3 weeks ago | theinformation.com | Kaya Yurieff

Source: The InformationTikTok has been working on a new feature that will allow U.S. users aged 16 and over to share photos through direct messages inside the app, The Information reported. Under TikTok’s current policy, users can share TikTok videos as well as send and receive text messages with friends over direct message, but they can’t send photos or videos that weren’t created on TikTok. The company previously highlighted the restriction as a safety feature.
TikTok Working on Photo Messaging Feature Despite Employee Concerns Over Sextortion

3 weeks ago | theinformation.com | Kaya Yurieff

TikTok has been working on a new feature that will allow users in the U.S. to share photos over direct messages inside the app, according to three people with knowledge of the situation. The move could be a way to encourage more people to use direct messaging on TikTok, a feature that hasn’t taken off as it has on Instagram and Snapchat. But the plans have sparked debate inside TikTok.
Studio Behind 'The Walking Dead' Buys Creator Management Firm

3 weeks ago | theinformation.com | Kaya Yurieff

A big theme I’ve been tracking this year is the growing convergence between Hollywood and the creator economy. In the latest example of that trend, Skybound Entertainment, the Los Angeles studio behind franchises including “The Walking Dead” and comic book and TV series “Invincible,” has acquired Nine Four Entertainment.
Instagram Keeps Highlighting the TikTok Threat

4 weeks ago | theinformation.com | Kaya Yurieff

A central tenet of the government's antitrust case against Meta Platforms is that its 2012 Instagram acquisition crushed competition and left consumers with too few social networking options—just Snapchat, Facebook and a few others. Meta has argued that it actually competes with many more, notably TikTok.
Sports Influencers Edge Into Journalists’ Turf

1 month ago | theinformation.com | Kaya Yurieff

I write The Arena column, where last week I took a deep dive into the increasingly central role that creators play in driving young audiences to live sporting events. For anyone who’s watched the Golf Channel, the NBA All-Star Game, or the Olympics, this trend has been brewing for some time. The rise of influencers in sports coincides with the decline in traditional sportswriting. Sports Illustrated is a shell of its former self.