Kaya Yurieff

New York

Team Leader, Creator Economy at The Information

Writer at The Information’s Creator Economy Newsletter

I write a newsletter about the creator economy @TheInformation, Vermonter, GW alum, daughter of an immigrant 🇵🇱Kaya like Kayak [email protected]

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Articles

TikTok Looks to Allow Photos in DMs, Despite Concerns Over Sextortion

1 day ago | theinformation.com | Kaya Yurieff

Source: The InformationTikTok has been working on a new feature that will allow U.S. users aged 16 and over to share photos through direct messages inside the app, The Information reported. Under TikTok’s current policy, users can share TikTok videos as well as send and receive text messages with friends over direct message, but they can’t send photos or videos that weren’t created on TikTok. The company previously highlighted the restriction as a safety feature.
TikTok Working on Photo Messaging Feature Despite Employee Concerns Over Sextortion

1 day ago | theinformation.com | Kaya Yurieff

TikTok has been working on a new feature that will allow users in the U.S. to share photos over direct messages inside the app, according to three people with knowledge of the situation. The move could be a way to encourage more people to use direct messaging on TikTok, a feature that hasn’t taken off as it has on Instagram and Snapchat. But the plans have sparked debate inside TikTok.
Studio Behind 'The Walking Dead' Buys Creator Management Firm

1 day ago | theinformation.com | Kaya Yurieff

A big theme I’ve been tracking this year is the growing convergence between Hollywood and the creator economy. In the latest example of that trend, Skybound Entertainment, the Los Angeles studio behind franchises including “The Walking Dead” and comic book and TV series “Invincible,” has acquired Nine Four Entertainment.
Instagram Keeps Highlighting the TikTok Threat

6 days ago | theinformation.com | Kaya Yurieff

A central tenet of the government's antitrust case against Meta Platforms is that its 2012 Instagram acquisition crushed competition and left consumers with too few social networking options—just Snapchat, Facebook and a few others. Meta has argued that it actually competes with many more, notably TikTok.
Sports Influencers Edge Into Journalists’ Turf

1 week ago | theinformation.com | Kaya Yurieff

I write The Arena column, where last week I took a deep dive into the increasingly central role that creators play in driving young audiences to live sporting events. For anyone who’s watched the Golf Channel, the NBA All-Star Game, or the Olympics, this trend has been brewing for some time. The rise of influencers in sports coincides with the decline in traditional sportswriting. Sports Illustrated is a shell of its former self.
Why a YouTuber-Founded Company Is Selling Its Warehouse Business

1 week ago | theinformation.com | Kaya Yurieff

Creators eager to expand their online fame into offline fortune have discovered they need to learn the intricacies of logistics overnight. Now one group of YouTubers that built a shipping business is going back to its roots. Selery Fulfillment, a Dallas-based logistics company backed by Mark Cuban, is acquiring the fulfillment operations of Fan of a Fan, which owns three warehouses in Southern California. Terms of the deal, which hasn’t previously been reported, were not disclosed.
Where Meta Still Has an Edge on TikTok

2 weeks ago | theinformation.com | Kaya Yurieff

Earnings season is in full swing, but one of the most telling comments about the state of social media today came from courtroom testimony highlighting a persistent challenge facing TikTok—and a perennial strength for Meta Platforms’ apps. Adam Presser, TikTok’s head of U.S. operations and trust and safety, told a judge that only a “very minuscule” percentage of time— just about 1%— is spent on TikTok’s Friends tab, which shows videos from a user’s friends.
Snap ‘Headwinds’ Warning Overshadows Video Progress

2 weeks ago | theinformation.com | Kaya Yurieff

Snap is one of the first social media companies to report results, giving investors an early feel for how these advertising-supported businesses are faring. If it’s any guide, the future view was glum, overshadowing gains the company has made with video and subscriptions. The Snapchat parent company said Tuesday it couldn’t provide financial guidance for the second quarter due to uncertain “macro economic conditions” which could hurt demand for advertising.
Snap Shares Fall on Q2 ‘Headwinds’

2 weeks ago | theinformation.com | Kaya Yurieff

Source: The InformationSnap revenue rose 14% to $1.36 billion during the first three months of the year, but the company said it couldn’t provide financial guidance for the second quarter due to uncertain “macro economic conditions” which could hurt demand for advertising. “While our topline revenue has continued to grow, we have experienced headwinds to start the current quarter,” Snap wrote in a letter to investors. Snap shares fell more than 15% in after-hours trading on Tuesday.
A New Hollywood Fund Finances Creators' AI Projects

2 weeks ago | theinformation.com | Kaya Yurieff

Hollywood filmmakers say it’s increasingly difficult to get funding to develop projects as studios and streaming companies rein in spending. Now two young companies are trying to finance those projects and help their makers use artificial intelligence in development. DreamFlare, an AI video startup, and The Unreasnble, an entertainment company, have partnered to finance more than $100,000 in new original videos and series.