Kayla Bradstreet

Jul 18, 2024 | tricomb2b.com | Tom N. Tumbusch |Greg Setter |Joshua McGee |Kayla Bradstreet

Good brands pay close attention to visual elements like their color palette, font choices, the types of images they use, and so on. Elaborate guides are created to ensure every designer knows how these details should and shouldn’t be used. Great brands go a step further — not only by defining how they look, but also how they sound. Their copy is carefully written to create a consistent reader experience every time you encounter their messaging. A good brand voice is rarely an accident.