Articles

  • Nov 1, 2024 | mondaq.com | John P. Feldman |Keri S. Bruce

    Consumers must give express informed consent to the negative option feature separate from the rest of the transaction.

  • Apr 26, 2024 | lexology.com | Keri S. Bruce

    Reed Smith formed part of the core team drafting the seminal ANA Programmatic Media Supply Chain study. Our RS Ad Bites breaks down each of the findings and delivers a key consideration when thinking about a marketer’s contractual relationship with its agency or vendor partner with respect to programmatic buying to protect your bottom line. Below is the eighth in our series. The full report can be found at ana.net.

  • Apr 2, 2024 | law360.com | Keri S. Bruce

    ADVERTISEMENT Don't want ads? Subscribe or login now. By Keri Bruce (April 2, 2024, 6:02 PM EDT) -- The digital advertising ecosystem does not have nice, neat boxes for agencies, ad servers, ad networks or publishers, which complicates work for in-house counsel in media and advertising contract negotiations....

  • Apr 2, 2024 | law360.co.uk | Keri S. Bruce

    ADVERTISEMENT Don't want ads? Subscribe or login now. By Keri Bruce (April 2, 2024, 6:02 PM EDT) -- The digital advertising ecosystem does not have nice, neat boxes for agencies, ad servers, ad networks or publishers, which complicates work for in-house counsel in media and advertising contract negotiations....

  • Mar 19, 2024 | lexology.com | Keri S. Bruce

    Reed Smith formed part of the core team drafting the seminal ANA Programmatic Media Supply Chain Study. Our RS Ad Bite breaks down each of the findings and delivers a key consideration when thinking about a marketer’s contractual relationship with its agency or vendor partner in respect of programmatic buying to protect your bottom line. Below is the sixth in our series. The full report can be found at ana.net.

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