Kevin Bethune

Redondo Beach

Co - Host| The Business of Design at The Design Of Business | The Business of Design

Best-selling Author, “Reimagining Design," The MIT Press | Founder, dreams • design + life | TED Speaker | Book time with me: https://t.co/HRDZisEzO2

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Articles

Guiding Principles for Design

2 months ago | builtin.com | Kevin Bethune

It’s not enough for us to stick our work up on the wall when sharing ideas. Instead, we should always be ready to offer an explanation of the why alongside the iteration or sketch. 5 Free Wireframing ToolsMore on DesignWant to Innovate? Focus on Experimentation. Target the Why Behind Every DesignIf we’re designing a website, each wireframe we stick up on the wall should have callouts that explain what we’re trying to accomplish (see figure 7.2).
How can we escape the ‘infinity loop?’

2 months ago | fastcompany.com | Kevin Bethune

Adapted from Nonlinear: Navigating Design With Curiosity and Conviction (MIT Press, February 4, 2025). When I open my smartphone in the morning, every social media app is full of advertisements marketing something to me. I feel like I’m trapped in a circuitous loop from ads and information coming through my devices: “Buy this, buy that!” We’re all stuck in this loop. Can we fix it?
Nonlinear: Navigating Design with Curiosity and Conviction|Hardcover

Sep 5, 2024 | barnesandnoble.com | Kevin Bethune

truehttps://prod.accdab.net/cdn/cs/ebiaklm7tP0ykOyjm7KGfgNcPyo.js500Nonlinear: Navigating Design with Curiosity and ConvictionFrom the acclaimed designer and bestselling author of Reimagining Design, a nonlinear approach to navigating design’s nuances in pursuit of meaningful innovation. In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach.
She the People with Aimee Allison, a new podcast from Design Observer

Aug 27, 2024 | designobserver.com | Aimee Allison |Sheena Medina |Kevin Bethune

Vice President Kamala Harris, a Jamaican-Indian American woman, is now the Democratic nominee for president of the United States. She is the first woman of color to lead a major American party ticket and may become the first woman of color to lead the United States. While her achievement is unprecedented… she stands on top of a foundation forged by countless women before her. Let’s meet them.
Unlocking Strategic Innovation through Effective Design Leadership

Jul 9, 2024 | maven.com | Kevin Bethune

·Cohort-based CourseDrive breakthrough innovation using creative problem-solving techniques and effective stakeholder management with multidisciplinary teams. ·Cohort-based CourseDrive breakthrough innovation using creative problem-solving techniques and effective stakeholder management with multidisciplinary teams. 25+ years of multidisciplinary leaps ... Course overviewIs this happening to you or your teams?
An update to their terms of service drove Adobe's customers to revolt. It's a leadership opportunity in disguise

Jun 24, 2024 | designobserver.com | Kevin Bethune

Adobe was once a trusted partner for creatives across the industry. But when they quietly updated their terms of service earlier this month, requiring users to give the company access to their content, they lost the very thing that fueled their success. It didn’t have to be this way. I remember being in graduate school, looking for a way into the world as a digital creator.
College administrators have failed a basic leadership test

May 10, 2024 | designobserver.com | Ellen McGirt |CMM Support |Jessica Helfand |Kevin Bethune

I caught up recently with Reverend Mark E. Fowler, the CEO of the Tanenbaum Center for Interreligious Understanding, who shared how the organization was helping member companies navigate the needs of their employees after the October 7 Hamas attack on Israel. “[M]embers of their workforce are grief-stricken, walking around in constant fear,” he said.
Beyoncé’s latest album makes her the undisputed queen of inclusion

Apr 23, 2024 | designobserver.com | Ellen McGirt |CMM Support |Jessica Helfand |Kevin Bethune

Act II: Cowboy Carter, Beyoncé’s much-anticipated eighth album, is here. It is a joyful, focused, and purposeful follow-up to Renaissance, her trilogy project conceived during the Covid-19 pandemic. It’s also a shot across the bow for inclusion. Based on fan reaction, it’s already a hit. The genius rollout of this album began at the Super Bowl, with a tantalizing promise of songs to come announced inside a splashy Verizon ad.
A Nobel Prize-winning economist is asking new questions about inequality

Apr 23, 2024 | designobserver.com | Ellen McGirt |CMM Support |Jessica Helfand |Kevin Bethune

Sir Angus Deaton has changed his mind. In a new piece published by the International Monetary Fund, “Rethinking My Economics,” the Princeton professor examines what he believes to be dangerous shortcomings of his chosen field and his own thinking. It’s a fairly long list.
The advertising industry has work to do

Apr 23, 2024 | designobserver.com | Ellen McGirt |Jessica Helfand |Kevin Bethune |CMM Support

Is this you? Or is this your direct report? “I expressed myself multiple times to my team how I was failing under pressure, between the bullying and burnout. After my exit …, they split my position into two different people. Both being white individuals.”Who gets the good projects where you work?