Kevin Evers

1 week ago | bookoftheday.nextbigideaclub.com | Michael Kovnat |Kevin Evers

Upgrade to paid to play voiceoverYou don’t build a record-breaking global empire by accident. It takes talent, yes—but also relentless strategy, smart risks, and a deep understanding of your audience. In There’s Nothing Like This: The Strategic Genius of Taylor Swift, Harvard Business Review editor breaks down the business instincts behind one of the most successful careers in modern music. What he discovers isn’t all pop and paparazzi—it’s a masterclass in growth, adaptability, and influence.

2 weeks ago | nextbigideaclub.com | Kevin Evers

Kevin Evers is a Senior Editor at Harvard Business Review. He has edited bestselling and award-winning books on high performance, creativity, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. How does a mere mortal—in this case, an average American girl in a stars-and-stripes dress with a red cardigan—transform into a Beatles-esque global phenom?

3 weeks ago | airmail.news | Kevin Evers

As someone who wrote a book about Taylor Swift, I’ve heard my fair share of strong opinions about why she hit it big. Wealthy parents. Classic American-girl looks. A guitar and a diary full of boy trouble. Of course she made it—right? These factors may have given Swift a head start, but they didn’t guarantee anything. Not even close. There are plenty of girls with rich dads and vocal chops who could tell you that.

1 month ago | newsismybusiness.com | Kevin Evers

By Kevin Eversc.2025, Harvard Business Review$30, 279 pagesDancing around, shaking your booty. Hanging with your friends, running around the neighborhood — those are the kinds of things you liked to do when you were younger. Dreaming of adulthood, thinking about the cool car you might someday have and making big plans. You were just a kid then, but as in the new book “There’s Nothing Like This” by Keven Evers, you saw your future. Songwriter Angelo Petraglia was in a panic.

1 month ago | fortune.com | Kevin Evers

BYKevin EversKevin Evers is a senior editor at Harvard Business Review and author of the new book There's Nothing Like This: The Strategic Genius of Taylor Swift.