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Jan 14, 2025 | 
searchenginejournal.com | Kevin Indig
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Jan 7, 2025 | 
searchenginejournal.com | Kevin Indig
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I also enjoy the discussion I have based on sharing my predictions. They always make me smarter. So, please share your opinions in the comments. • o1 and Gemini 2.0 Flash: from LLMs to reasoning. I made eight predictions for this year:I expected concrete features and feature improvements from AI – and I got it right.
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Dec 17, 2024 | 
searchenginejournal.com | Kevin Indig
It’s the time of the year! I can write about myself again without feeling guilty ;-). Over the last few years, I’ve made it a habit to share how the year went for me and what next year looks like. This really seems to resonate with you, so I’ll keep doing it until you tell me to stop.
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Dec 10, 2024 | 
searchenginejournal.com | Kevin Indig
The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans (5% of households).1 From there, power grid access grew exponentially:We stand at the doorstep of a comparable technology: AI. • ChatGPT is the second fastest-growing consumer product.
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Dec 3, 2024 | 
searchenginejournal.com | Kevin Indig
Most marketers don’t realize that Google has been losing search market share in EU countries. The drop in market share comes at a time when Google’s business is under siege:• The DoJ recommended separating Google from Chrome and Android amid a lawsuit against Alphabet. (I summarized the lawsuit and potential outcomes in Monopoly.)• Canada just sued Google over anti-competitive practices in online ads. • ChatGPT, Perplexity & Co are growing mind and market share.
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Dec 2, 2024 | 
growth-memo.com | Kevin Indig
A warm welcome to 58new Growth Memo readers who joined us last week! If you haven’t subscribed yet, join the ranks of Amazon, Microsoft, Google and 15,000 other Growth Memo readers. Turn your blog into your biggest sales engine. How? Focus on high-impact SEO strategies that target the most profitable opportunities.
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Nov 26, 2024 | 
searchenginejournal.com | Kevin Indig
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals and punish companies that are too aggressive about SEO without having “the engine” to back it up. There is a common belief that SEO can’t do much about the brand, but that’s wrong. We often simply miss the tools.
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Nov 19, 2024 | 
searchenginejournal.com | Kevin Indig
How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots:• Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. • Akami reports that 42% of traffic on the web comes from bots. So far, bots have collected information that makes apps better for humans. But a new species grows in population: agentic bots. For two decades, we optimized sites for GoogleBot.
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Nov 15, 2024 | 
g2.com | Kevin Indig
Some of the most gripping and inspiring speeches ever given are keynotes. For example, Steve Jobs’ introduction of the iPhone (also called Stevenote); Barack Obama at the 2004 Democratic National Convention; or Gary Vaynerchuk’s keynote speech at Inc 500 Seminar 2011. They grip us. Move us. What is a keynote speaker? But why are keynotes different from other speeches or presentations? Because they are the key moment of an event – often a conference. That’s why they are key notes.
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Nov 12, 2024 | 
searchenginejournal.com | Kevin Indig
Last week, I relived an experience I first had in 2016: I went to bed thinking I’d wake up to our first female president but woke up to Trump. One personal takeaway from the election result that’s very transferrable to organic growth is the mismatch between perception and reality. You think you’re connected to reality, but you’re actually not. A filter bubble. Confirmation bias is the juice that gives filter bubbles life.
