Kevin O'Keefe

2 weeks ago | openlegalblogarchive.org | Kevin O'Keefe |Kevin O’Keefe

This week, I spoke with a first-year law student about launching a legal blog. The student looked at blogging as helping him build a name, to learn and land a desirable job more than if he did law review. What started as a conversation about setup and logistics turned into something strategic—about identity, courage to blog when professors questioned doing so, and using your voice as a law student. If you’re in law school and wondering, “Should I publish a blog?” The answer is yes.

3 weeks ago | openlegalblogarchive.org | Kevin O'Keefe |Kevin O’Keefe

I’ll be in Chicago this week for ABA TECHSHOW—something of a tradition for me and for LexBlog. On this trip, I’ll be meeting with inquiring lawyers, legal tech companies, and potential partners who are looking to grow their business the LexBlog way—through effective networking on the internet, powered by thoughtful publishing. For nearly two decades, we’ve also been covering this conference as part of the media —not just the tech, but the people. Entrepreneurs building platforms.

1 month ago | openlegalblogarchive.org | Kevin O'Keefe |Kevin O’Keefe

I’m notorious around LexBlog for what happens when you “get Kevin on the road.” I come back energized — even if it means coast-to-coast flights, sketchy sleep, less-than-ideal eating, and being on my feet half the time. Being here in New York City this week — among friends, new ideas, and good conversations — reminded me once again: this is where I’m supposed to be. First, LegalWeek itself. There’s no question that AI has replaced e-discovery, and its decade long reign, as the dominant force.

1 month ago | openlegalblogarchive.org | Kevin O'Keefe |Kevin O’Keefe

Next week in New York City at Legalweek, and the following week at ABA TechShow in Chicago, I’ll sit down with law firms and legal professionals to introduce something we’ve been working on at LexBlog: the LexBlog Blogging Compass—an AI-assisted tool designed to help legal professionals maximize the impact of their blogs. This isn’t AI writing content.

1 month ago | openlegalblogarchive.org | Kevin O'Keefe |Kevin O’Keefe

Law firms, especially large law firms, have been blogging blind for too long—hoping blogs by practice area or a lawyer’s hunch without a clear strategy will bring business development success. That’s voodoo marketing. We’re in the days of AI now. The firms that keep blogging the old way—without data, without a real strategy—will find themselves invisible. AI and GPT have changed the game, but most firms aren’t using these tools to find their edge in publishing.