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Between A Bock and A Hard Place: Does Europe&#039;s Resale "Pint" Maintenance Decision Mean More Resale Pricing Control for Suppliers?

Jul 26, 2023 | natlawreview.com | Michal Kocon |Jennifer Marsh |Key Principles

In late June 2023, Europe’s highest court confirmed in a hotly anticipated judgment involving leading Portuguese beer and beverage producer Super Bock Bebidas that resale price maintenance (RPM)—namely the vertical fixing of customers’ resale prices—does not automatically constitute a “by object” restriction of competition under EU antitrust law.

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