Kimberley’s understanding

May 7, 2024 | business2community.com | Jo Rushton |Kimberley Cheung |Kimberley’s understanding

In recent years, Shein has become an icon for cheap clothes despite being embroiled in a few high-profile controversies. The Chinese online shopping platform has been accused of exploiting workers, using child labor, contributing to global warming, and avoiding import tariffs. The Shein controversy is an excellent example for business owners to learn about building brand reputation and crisis management.