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2 months ago | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
AI is making everyone ‘better’ at sales prospecting — and that's exactly the problem. I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just about anyone to craft polished, personalized messages at scale. But therein lies the paradox. AI is turning sales prospecting into a commodity.
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Nov 14, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.
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Nov 7, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. For most startups, this is where things fall apart.
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Oct 31, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads.
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Oct 24, 2024 | 
blog.hubspot.com | Kipp Bodnar
You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel's book Same as Ever, where he says, “Storytelling is leverage.”It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins.
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Oct 17, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO).
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Oct 3, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver insights, which makes it hard for businesses to adapt to market changes in real time.
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Sep 19, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.
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Sep 12, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce.
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Sep 5, 2024 | 
blog.hubspot.com | Kipp Bodnar |Kieran Flanagan
Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, reveal valuable opportunities, and give you the insights you need to solve tough problems.
