Kiri Bartels

Aug 20, 2024 | forrester.com | Peter Ostrow |Shari Srebnick |Kiri Bartels

Unless their individual contributor remit is 100% focused on the tactical mechanics of maintaining technology solutions, revenue enablement professionals do themselves, their colleagues, and their profession a disservice by internally identifying themselves as primarily focused on the many SaaS tools typically deployed to B2B sellers. At its core, revenue enablement is not about technology.