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2 months ago | 
villagelife.com | Kit Smith
PHOTO IN VL_020525Have you ever thought about creating a garden that would glow in the moonlight? Wander around your yard some night and consider a place where you could enjoy a peaceful, quiet get-away in the evening and dark. To make it so, think about seating, night-time garden art, subdued lighting for safety and subtle emphasis, interesting groupings, and a wide and thoughtful assortment of plants in a cluster of pots or in the ground, either fragrant or unscented.
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Sep 20, 2024 | 
brandwatch.com | Kit Smith
Andy Warhol was right when he predicted that in the future, everyone will be famous for 15 minutes. With the phenomena of going viral, it seems that future is right here. Last month, even a puddle had its time to shine. The possibility of small spend and big impact makes viral hits too enticing for brands to ignore. Since the halcyon days of the now-famed Oreo ‘Dunk in the Dark’ tweet, you can find any number of online articles that will claim to have found the formula for going viral.
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Sep 20, 2024 | 
brandwatch.com | Kit Smith
Perform your own brand auditHowever, you can chose to audit yourself using data that should be readily available. There are a wide range of metrics you can measure, but which ones are important will change on a case by case basis. 1. Create a frameworkYou should start by looking at your mission and strategic objectives to create a framework. You want to consider who are your target customers, the marketing plan to reach them, and the layout of the business landscape you operate in.
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Sep 18, 2024 | 
mtdemocrat.com | Kit Smith
The color you might be seeing in gardens this late summer may be from the beloved salvia. It adds so much to our viewing pleasure. No wonder they are one of the most popular garden ornamentals. There are just under 1,000 species, 19 of which have California origins. Salvia is the largest genus of Lamiaceae, the mint family. Sage is the common name for salvia. The structure of the flower sets the sage apart from the rest of the mint family. Salvia comes in all colors and sizes.
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Sep 17, 2024 | 
brandwatch.com | Kit Smith
We are living in the age of the customer. It has never been easier for consumers to explore the competition before committing to a purchase. To succeed in this age, brands need to move towards a customer-centric approach by bringing consumer insights into the business.
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Sep 17, 2024 | 
brandwatch.com | Kit Smith
7. IconosquareIconosquare offers a 14-day free trial of their complete platform. This allows access to the analytics and some other useful and interesting features. There is an extensive range of analyses on offer, which starts with an overview of activity in the last seven days or the last month. A tab for content shows the distribution, density, tag, filter usage, and geolocation. The engagement tab shows growth history, the source of engagement, and the most popular media.
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Sep 17, 2024 | 
brandwatch.com | Kit Smith
With 100 million users and a growing number of brands on Pinterest, the marketing competition is heating up. While the platform itself has an inbuilt tool, several third party Pinterest analytics tools are also on the market. In addition to the analysis, a range of tools can help your Pinterest Marketing in a variety of ways. Like almost every social media site out there, Pinterest has been rapidly growing in size.
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Sep 17, 2024 | 
brandwatch.com | Kit Smith
As we’ve seen above, there are a lot of different social media analytics tools out there. Finding the right one for your business should be straightforward. Yet it requires you to consider what you need that analysis for, which is often a more strategic question about your brand’s overall approach to marketing. We’ve come up with the following steps to identify your perfect social media analytics tool. Step 1: What are your overall goals? Consider what you use social media for.
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Sep 17, 2024 | 
brandwatch.com | Kit Smith
CyfeCyfe isn’t strictly speaking a Facebook Analytics tool. It’s an online business dashboard that integrates a wide range of widgets to cover different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media. In fact, there isn’t just one Facebook widget, but over 50. You can customize your dashboard to display only the data that matters to you, with an impressive degree of segmentation.
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Sep 16, 2024 | 
brandwatch.com | Kit Smith
Social media research can surface consumer insights that can be difficult and expensive to find in any other way. The volume of conversation on the web gives this research method a unique ability – uncovering qualitative insights on a quantitative scale. For many people, however, it can be daunting. There is so much data: millions upon millions of conversations happen online every day. If you don’t know how to refine what you are listening to, you’ll drown in the data.
