Konika Datta

Kolkata

Writer at Freelance

Beauty Writer at GRAZIA India

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Articles

When Did Sleep Become A Billion-Dollar Industry?

3 weeks ago | grazia.co.in | Konika Datta

Mouth tapes, specialised teas, gummies, and much more guarantee us improved sleep. But is the growing sleep economy simply feeding us empty promises? Sleep is today’s social currency. What was a basic everyday necessity is now an industry estimated to be worth over half a trillion dollars.
What's Shaping The Beauty And Wellness Space This Year?

3 weeks ago | grazia.co.in | Konika Datta

Home Beauty & Health What's Shaping The Beauty And Wellness Space This Year? A sum-up of the biggest beauty trends rn. The industry today is being shaped and driven by Gen Alpha, lip stains, luxury fashion houses, entertainment, and so much more. Here are the biggest beauty and wellness trends set to take centre stage this year1. CLUTTERCORE A neatly curated beauty shelf with tubes of creams, serums, and lotions perfectly lined up is no longer a desirable aesthetic.
Exclusive: Princess Gauravi Kumari Is The New Muse Of Kama Ayurveda

3 weeks ago | grazia.co.in | Konika Datta

Princess Gauravi Kumari knows a thing or two about culture and traditions. Being only in her early 20s, she has already demonstrated that her identity goes way beyond her title – she is reimaging royalty for the modern age. Through her work, she’s not only preserving the centuries-old legacy and heritage but also making it relevant in today’s time. Kumari has always been ahead of the curve – a quality Kama Ayurveda has championed as well since its early days.
Gen-Z Is Redefining Beauty's Dupe Culture As The New Cool

1 month ago | grazia.co.in | Konika Datta

The younger generation is embracing ‘copycat’ brands like never before. What does this mean for the luxury space and the beauty industry at large? For many of us, owning the latest viral beauty product in the market is crucial, regardless of our financial capacity and social status. These days, when that product exceeds our budget, it’s not uncommon to settle for an affordable alternative. This has led to what we call the ‘dupe culture’.
Best Beauty Buys We Are Eyeing Right Now

1 month ago | grazia.co.in | Konika Datta

The Best Beauty Buys We Are Eyeing Right Now HUDA BEAUTY EASY BAKE LOOSE POWDER IN UBE BIRTHDAY CAKE INR 3,400 Brighten and ultra-blur your under-eyes with this viral setting powder.
What's Driving All The Hype Behind Milky Toners

1 month ago | grazia.co.in | Konika Datta

Toners are going through a much deserved rebranding. It all started with Rhode’s Glazing Milk – a hydrating toner with a milky texture, which, since its launch, became an instant hit with the cool girls. Its virality is thanks to not just Hailey Bieber’s star power, but also the uniqueness of the formula. Originally, toners were made with alcohol and had a thin, water like texture that removed excess oil from the skin, giving you a squeaky-clean face.
Karisma Kapoor On Journalling, Deep Breathing & Practising Yoga

1 month ago | grazia.co.in | Konika Datta

Home Beauty & Health Karisma Kapoor On Journalling, Deep Breathing & Practising Yoga. For many of us, resting means bed rotting while binge watching our favourite show, which actually is a very surface level approach. True rest entails being mindful even in the smallest moments of your day-to-day life and taking time out to pause and relax – a philosphy Karisma Kapoor firmly believes in.
The New Class Of Edible Fragrances Are Dialling Down On Sugary Sweet Blends

1 month ago | grazia.co.in | Konika Datta

We’re swiping right on smelling edible. Spurring this on is a new breed of gourmand fragrances that move beyond typical dessert-inspired blends. Edible perfumes are in their main character era. Though gourmand scents have been around for a while – Angel by Thierry Mugler, launched in 1992, is said to be the first-ever fragrance in this category – the appetite for these perfumes has seen a significant uptick in recent times.
The Not-So-Cliché Ways To Add 'Mocha Mousse' In Your Beauty Routine

2 months ago | grazia.co.in | Konika Datta

Home Beauty & Health The Not-So-Cliché Ways To Add 'Mocha Mousse' In Your Beauty RoutineAce the chicest beauty looks with the comfiest shade of the season Expensive Brunette VIA @HAILEYBIEBERTake notes from the cool girls and have your stylist add multi-tonal shades of brown to your mane to make it look luxe. Look for warm brown shades that go with your natural hair colour. If you have a blond tone, balayage is a great way to achieve the Mocha Mousse hue.
How To Wear The Classic Eye Make-Up Looks Like A Pro As Per A MUA

2 months ago | grazia.co.in | Konika Datta

Home Beauty & Health How To Wear The Classic Eye Make-Up Looks Like A Pro As Per A MUAServing glam with a side of timeless eleganceWhen it comes to make-up, the eye look is the trickiest to perfect – the classic ones more so. How many of us have struggled with acing a smokey eye without looking like a raccoon? Or a glittery eye that doesn’t resemble a literal disco ball?