Kristin Laird

1 week ago | canadiangrocer.com | Kristin Laird

Where Gwillimdale Farms finds success is through community-based marketing. “We’re constantly going above and beyond working with the local community. We have school programs out there,” said Woods. “It’s all the extra stuff you can add, to add value to your brand, that some of your competitors aren’t doing.

1 week ago | canadiangrocer.com | Kristin Laird

It may have been cold in Montreal last week, but the innovations at the Canadian Produce Marketing Association's (CPMA) Fresh Week were anything but. The conference and trade show, held annually, brought together retail leaders and produce professionals, and showcased the latest trends in the fruit and vegetable industry. Among the highlights was the New Product Showcase competition, which is highly anticipated each year.

2 weeks ago | canadiangrocer.com | Kristin Laird

The trade war between the United States and Canada was a hot topic during many of the conference sessions at the Canadian Produce Marketing Association's (CPMA) Fresh Week in Montreal. Before the end of the day Wednesday (April 9), not long after CPMA president Ron Lemaire’s opening address, U.S. President Donald Trump abruptly changed his tariff policy yet again, pausing his reciprocal tariffs on most countries around the world for 90 days.

3 weeks ago | canadiangrocer.com | Kristin Laird

1. Put your marketing and trade dollar where it counts. You want to create and capture demand in a saturated, complex Canadian marketplace while working with limited budgets and resources. Every dollar you spend needs to help maximize your return through volume and share. To get more bang for your buck, you’ll need to know where your highest value consumers are and how to reach them. Where do you start? Which media channels (traditional, digital, etc.) will deliver the highest ROI?

3 weeks ago | canadiangrocer.com | Kristin Laird

Canada Coke Bottling has appointed former Kellanova Canada executive Tony Chow as president. He starts April 28. Chow is replacing Stephen du Toit, who has served as the company’s president and chief operating officer since 2021. Chow was most recently president of Kellanova Canada (formerly Kellogg Canada) and a member of the company's North American leadership team. He was instrumental in the successful split of Kellogg Canada into two independent companies: Kellanova Canada and WK Kellogg Canada.