Kristin Laird

1 week ago | canadiangrocer.com | Kristin Laird

More and more, customers are moving across channels—in person, online, through social media and apps—to buy what they want, when they want. But, too often, the shopping experience across both digital and physical platforms doesn’t align. This is where a solid omnichannel marketing strategy comes into play. We asked Jason Dubroy, founder of The Commercy, a connected commerce consultancy based in Toronto, for advice on this and more. This interview has been edited for clarity and length.

1 week ago | canadiangrocer.com | Kristin Laird

The Grocery Foundation is an Ontario-based non-profit established in 1979 when a group of grocery leaders in Ontario decided that it was time for their industry to make a meaningful difference in the lives of Canadian children. For close to 50 years, these collaborative group of retailers, food, beverage, CPG manufacturers and allied partners have raised more than $100 million to provide a better life for Canadian children at risk of going to school on an empty stomach.

2 months ago | canadiangrocer.com | Kristin Laird

As the economic landscape shifts beneath our feet, retailers in Canada must act decisively and think strategically to survive and thrive. That’s why RCCSTORE25, Canada’s most anticipated retail event, isn’t just important—it’s critical. As disruption accelerates, it’s where industry leaders, innovators, and decision-makers must come together to spark ideas, confront challenges, and shape the future of retail in Canada.

2 months ago | canadiangrocer.com | Kristin Laird

Where Gwillimdale Farms finds success is through community-based marketing. “We’re constantly going above and beyond working with the local community. We have school programs out there,” said Woods. “It’s all the extra stuff you can add, to add value to your brand, that some of your competitors aren’t doing.

2 months ago | canadiangrocer.com | Kristin Laird

It may have been cold in Montreal last week, but the innovations at the Canadian Produce Marketing Association's (CPMA) Fresh Week were anything but. The conference and trade show, held annually, brought together retail leaders and produce professionals, and showcased the latest trends in the fruit and vegetable industry. Among the highlights was the New Product Showcase competition, which is highly anticipated each year.